Marketing Professional – Amherst, NY
Salary: $62,400 – $72,000 annually (based on experience)
Schedule: Full-time, Monday–Friday
Hours: Choice of 8:00–4:30 or 8:30–5:00
Why You’ll Love Working Here
Professional Growth
- Opportunities for professional development, mentoring, and skill-building
- Access to workshops and hands-on projects to enhance your career
- Average team tenure of 13 years, a place where people grow and stay
Technology & Innovation
- Work in a forward-thinking environment that leverages AI, advanced search tools, and data-driven solutions to transform research and improve user experience
Company Culture
- Employee-led DE&I initiatives and events
- Collaborative, respectful, and idea-driven work culture
- Tools and platforms that empower innovation (Basecamp, AI-driven tools, and more)
Your Role: Marketing Professional
You’ll bring creativity, strategy, and technology together to strengthen the organization’s digital presence, engage audiences, and support business growth.
Website & Digital Marketing
- Design, manage, and update website content (WordPress + Elementor)
- Create and optimize landing pages, product pages, and campaign materials
- Troubleshoot performance issues and ensure a seamless user experience
Email Marketing
- Develop and execute targeted campaigns using MailChimp (automation, segmentation, and A/B testing)
- Monitor performance metrics and refine campaigns to increase engagement and conversions
Content & Campaign Creation
- Write and edit engaging content for emails, landing pages, blogs, and promotional materials
- Develop full-cycle marketing campaigns for product launches and remarketing initiatives
- Transform complex product information into accessible, compelling messaging
Innovation & Strategy
- Explore AI tools and emerging technologies to improve marketing efficiency
- Recommend and implement creative ideas to increase visibility and brand awareness
- Stay ahead of digital marketing trends and continuously evolve strategy
Collaboration & Support
- Contribute to social media initiatives, ensuring consistent brand voice
- Support customer experience teams by assisting with chat and phone inquiries
- Serve as backup to the Marketing Administrator when needed
- Document marketing processes and participate in team-wide projects
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in digital marketing or a similar role
- Proficiency with WordPress and Elementor
- Familiarity with Adobe Creative Cloud and Canva
- Strong writing and content creation skills
- Proven experience managing email campaigns and automation
- Excellent organization, time management, and multitasking skills
- Creative thinker with a collaborative mindset and interest in AI tools
Commitment to Inclusion
This organization values diversity and inclusion as fundamental strengths. They are committed to fostering an environment where everyone feels respected, supported, and empowered to thrive.
Job Type: Full-time
Pay: $62,000.00 - $72,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Work Location: In person
