Marketing Specialist

Global Technical Talent, an Inc. 5000 Company • Contract • Santa Clara, CA, US • 1w ago

Primary Job Title:
Marketing Specialist IIAlternate/Related Job Titles:

Digital Marketing Specialist
Email Marketing Specialist
Marketing Automation Specialist

Location:
Santa Clara, CAOnsite Flexibility:
OnsiteContract Details:

Position Type: Contract
Contract Duration: 12 months
Start: As Soon As Possible
Pay Rate: $42.47/hr

Job Summary:
The Marketing Specialist II will support key digital initiatives by managing email marketing activities, improving Marketo calendar processes, and producing brand-compliant content. This role requires strong attention to detail, the ability to quickly understand brand guidelines, and the capability to contribute meaningfully to email scheduling, template updates, campaign reporting, and optimization efforts.Key Responsibilities:

Manage email schedules, templates, updates, and sends while ensuring compliance with brand standards.
Lead Marketo Calendar Management process improvements and performance sharing.
Compile incoming content into brand-aligned email templates and collaborate with Marketing and Digital teams on required updates.
Generate weekly reports on email campaign performance.
Monitor and evaluate email KPIs, recommending tactics to improve campaign performance and drive lead generation.
Upload lists, build and maintain Smartlists, test and deploy email sends.
Develop and maintain documentation for email processes, A/B tests, and promotions.
Understand regulatory and approval requirements for medical device marketing materials.
Support tradeshows digitally by implementing best practices, coordinating across franchises/divisions, and providing reporting.
Build new HTML templates in Marketo (preferred).

Required Experience:

Bachelor’s degree in Communications, Marketing, or Digital Marketing.
5+ years of digital experience, especially in marketing.
Experience creating and executing digital strategies, content development, and email campaigns.
Hands-on experience with Marketo and marketing automation.
Experience working with content management systems and collaborating with technical team members (business analysts, IT, developers).
Experience executing analytics projects or working closely with analytics teams (Google Analytics and Adobe Analytics preferred).
Strong understanding of digital customer experience principles, UX design, digital asset management, taxonomy, metadata, social media, paid search, and SEO best practices.
Deep practical knowledge of digital tools and methodologies within a regulated industry, preferably medical device or healthcare.
Global experience preferred.

Nice-to-Have Experience:

Experience supporting tradeshows from a digital standpoint.
Experience designing HTML templates for Marketo.
Working with regulated marketing approval processes.

Required Skills:

Marketing Automation (Marketo)
Email Campaign Management
Digital Analytics

Preferred Skills:

HTML template development
Google Analytics / Adobe Analytics
CMS management
A/B testing
SEO and digital best practices

Additional Skills:

Strong communication and influencing skills
Content development and editing
Ability to prioritize multiple projects
Highly organized with flawless attention to detail
Curiosity and willingness to test new technologies
Experience in regulated medical/healthcare marketing
Collaboration with cross-functional teams

Benefits:

Medical, Vision, and Dental Insurance Plans
401k Retirement Fund

About the Client:
A leading healthcare innovator focused on improving lives worldwide through medical devices, diagnostics, nutrition products, and branded generics. The company develops technologies that address critical healthcare challenges and empower healthier living across global markets.About GTT:
GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, technology, life sciences, biotech, utility, and retail companies across the U.S. and Canada. We look forward to helping you land your next great career opportunity!Job Number:
25-28938 #gttjobs #gttic