Position Summary
The Marketing Manager is responsible for hands-on execution and leadership of all marketing activities supporting student enrollment and institutional growth. This role requires a candidate who can personally design, build, and manage websites and landing pages, and who has direct, in-house experience running and optimizing PPC campaigns across Google and Meta platforms.
In addition to execution, the Marketing Manager oversees employees, agencies, vendors, designers, and contractors—ensuring all marketing efforts are high-performing, compliant, and enrollment-focused.
This role is ideal for a leader who can not only coordinate marketing efforts, but also personally execute and manage the work when needed.
Key Responsibilities
- Design, build, manage, and optimize educational websites and landing pages
- Maintain site structure, navigation, content updates, and conversion optimization
- Ensure mobile responsiveness, speed, SEO fundamentals, and UX best practices
- Coordinate creative direction with graphic designers while maintaining hands-on control
- Personally manage and optimize PPC campaigns, including Google Ads (Search, Display, YouTube); Meta (Facebook & Instagram)
- Conduct keyword research, audience targeting, ad copy creation, and bid management
- Track cost-per-lead (CPL), conversions, and budget pacing daily
- Scale and pause campaigns based on enrollment priorities and performance
- Manage external marketing agencies and specialized vendors
- Oversee graphic designers, videographers, SEO vendors, and web support contractors
- Execute and oversee SEO strategy (on-page, technical, and content)
- Optimize program pages, blogs, and landing pages for organic search
- Ensure local SEO optimization and brand consistency
- Guide content creation while maintaining final editorial control
- Design and manage email campaigns for inquiries, nurturing, and reactivation
- Segment audiences by program, behavior, and start date
- Analyze lead quality, conversion rates, and ROI by channel
- Produce clear, actionable performance tracking reports for leadership
- Collaborate with IT and Admissions to align marketing execution with enrollment outcomes
- Ensure all marketing claims are accurate, supportable, and institutionally approved
- Maintain documentation of campaigns, vendors, budgets, and performance metrics
- Protect institutional brand integrity and student trust
Qualifications
- Bachelor’s degree required
- 5+ years of hands-on marketing experience
- Proven ability to design, build, and manage websites and landing pages
- Proven in-house PPC execution experience (Google Ads & Meta Ads)
- Strong understanding of SEO, email marketing, and analytics
- Experience managing vendors, agencies, and creative professionals
- Strong writing skills for ads, emails, landing pages, and internal documentation
- High level of accountability, organization, and technical confidence
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
