Job Title
TikTok & TYB Community Manager
(Fractional 10-12 hours a week)
Role Overview
DUNE Suncare is looking for a TikTok & TYB Community Manager to drive measurable growth across TikTok and our TYB (Try Your Best) community - building a louder brand, a stickier community, and a stronger loyalty engine while converting scrolls into sales. This role sits at the collision point of content, commerce, and community, with clear accountability for TikTok Shop performance, affiliate activation, community engagement, and brand awareness KPIs.
You’ll be equal parts on-camera creator and behind-the-scenes operator: a fast, funny, out-of-the-box thinker who can spark culture, start conversations, and turn them into conversion and long-term love. If you’re the kind of person who can make people laugh, click “add to cart,” and come back tomorrow for more - hi, welcome.
Core Responsibilities
1. TikTok Content Creation & On-Camera Presence
Serve as the on-camera face and/or voice of the DUNE Suncare TikTok account
Conceptualize, film, and edit TikTok-native short-form content that is:
Product-focused
Brand & founder-led
Educational, humorous, inspirational, and aspirational
Retail-aware (Ulta, Bluemercury, Dermstore, etc.)
Produce 5+ videos per week optimized for engagement, reach, and conversion
Stay on top of TikTok trends, sounds, formats, and cultural moments, adapting them authentically to the DUNE brand voice
2. TikTok Content Strategy & Channel Structure
Develop and execute a repeatable, scalable TikTok content strategy
Define and maintain:
Content pillars
Recurring formats
Posting cadence aligned with launches, promos, and campaigns
Operate with a revenue-first mindset, optimizing content for:
TikTok Shop
Affiliate performance
Conversion-driven storytelling
3. TikTok Shop Management
Manage the DUNE TikTok Shop storefront, including:
Product tagging in videos
Storefront accuracy and updates
Conversion-optimized content flow
Ensure TikTok content supports sales goals, hero SKUs, and promotional moments
4.. TikTok Community Engagement
Monitor and respond to TikTok comments and DMs in real time
Actively nurture a high-engagement, brand-loyal TikTok community
Surface audience insights, FAQs, objections, and sentiment to inform:
Content strategy
Product education
Future launches
5.. TYB (Try Your Best) Community Management
Own DUNE’s presence on TYB, acting as the primary brand voice and community lead within the platform
Create, post, and manage community-specific content, including:
Brand updates and announcements
Product drops and early-access moments
Giveaways, challenges, and engagement-driven activations
Founder moments and behind-the-scenes storytelling
Engage daily with the TYB community by:
Responding to comments and direct messages
Encouraging UGC, product reviews, and active participation
Building genuine, long-term relationships with top and emerging community members
Collaborate cross-functionally with the internal team on TYB campaigns, rewards, and loyalty activations
Produce and support local community events, including:
Assisting with event planning, promotion, and attendee engagement
Coordinating community moments tied to pop-ups, retail activations, or brand-hosted gatherings
Capturing content and feedback from events to repurpose across TikTok, TYB, and other social platforms
Track community engagement and sentiment, surfacing actionable insights to inform:
TikTok content strategy
Product storytelling and education
Loyalty, retention, and community growth initiatives
6. Cross-Functional Content & Team Support
Support DUNE’s Social Media Strategist (Kelly) and co-founders with:
TikTok and Instagram filming
Content editing and asset repurposing
Ensure all content aligns with:
DUNE’s visual identity
Brand voice and messaging standards
The broader marketing and launch calendar
Qualifications & Ideal Candidate
Deep understanding of TikTok culture, trends, and commerce (TikTok Shop)
Comfortable and confident on camera
Strong video editing skills (CapCut, In-app editing, or similar tools)
Proven experience driving engagement and conversion on TikTok
Highly organized with the ability to manage multiple content streams and communities
Community-first mindset with strong written communication skills
Experience with affiliate marketing, creator programs, or social commerce is a major plus
Passion for beauty, skincare, lifestyle, and modern brand building
