General Summary
The
Marketing Assistant is responsible for coordinating and implementing marketing projects.
The responsibilities described below are considered essential functions of the role. This position is based in our
NYC office and requires working on-site.
Major Responsibilities
- Identify and define brand voice and aesthetic to establish a strong online presence across select retailers
- Partner with sales representatives to identify key seasonal styles to promote and market
- Develop and implement seasonal co-op plans with wholesale partners to strategically allocate marketing spend
- Collaborate with the content producer to create impactful content packages for stakeholders at least 8 times per year
- Work with the photographer to produce eCommerce photos, ensuring they meet specifications for wholesale partners, and resize as necessary
- Refresh the showroom for appointments, utilizing new content and branded elements to ensure a dynamic presentation
- Coordinate with the production team to track and manage samples for product launches and marketing initiatives
- Develop compelling product descriptions and creative copy to effectively highlight branding and key selling points
- Assist with various wholesale-related projects, such as creating custom riser displays, shop-in-shops, and GWP (gift-with-purchase) initiatives
- Provide general administrative and office support as needed, including handling data entry, preparing presentations/recaps, and assisting with ad hoc tasks across departments
Skills
- Strong ability to work independently while collaborating effectively across teams, with excellent written and verbal communication skills.
- Exceptional organizational and time management capabilities, with a proven track record of managing multiple priorities.
- Proactive, solution-oriented mindset with the ability to multitask and thrive in fast-paced environments.
- Creative thinker who consistently brings innovative ideas and is eager to contribute to team success.
- Proficiency in Microsoft Office Suite, Google Workspace, and project management platforms such as Asana.
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and a keen eye for design.
The expected base salary for this position ranges from $24/hr - $26/hr. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
