Overview
BRIX Holdings, LLC is a Dallas-based multi-brand franchising company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the rapidly expanding single-unit owner/operator franchise market segment and have the potential to grow into national and international award-winning chains. The current BRIX Holdings portfolio includes Friendly’s Restaurants, Clean Juice, Orange Leaf Frozen Yogurt, Red Mango Frozen Yogurt, Smoothie Factory, and Souper Salad.
BRIX is seeking a Manager, Loyalty & Guest Insights is responsible for managing loyalty program performance and translating guest data into actionable insights that inform brand, marketing, and growth strategies across Brix Holdings’ portfolio of brands. This role sits at the intersection of loyalty, CRM, and consumer insights. The Manager analyzes guest behavior, frequency, and lifetime value to support targeted offers, personalization strategies, and smarter marketing decisions. Working closely with Media & Content, Brand Strategy, and external partners, this role ensures insights are not only reported, but activated to drive engagement, retention, and long-term value.
Essential Duties:
Loyalty Program Management & Optimization
- Manage day-to-day performance of brand loyalty programs, monitoring enrollment, engagement, frequency, and retention metrics.
- Identify opportunities to optimize loyalty mechanics, earn-and-burn structures, and guest journeys to drive incremental visits and spend.
- Partner with technology and platform providers (e.g., Lunchbox) to support program enhancements, testing, and ongoing optimization.
Guest Behavior & Insights
- Analyze guest behavior across channels, including visit frequency, purchase patterns, and lifetime value.
- Leverage internal data, loyalty platforms, and external research tools (e.g., Technomic) to develop a holistic understanding of the guest.
- Translate complex data into clear, actionable insights that inform brand strategy, promotions, and campaign planning.
Targeted Offers & Personalization
- Support the development and execution of targeted offers and personalization strategies based on guest segments, behaviors, and preferences.
- Partner with Media & Content and Brand Engagement teams to activate insights through CRM, email, SMS, app, and digital channels.
- Monitor performance of targeted initiatives and recommend optimizations based on results.
CRM & Cross-Functional Activation
- Partner with Media & Content on CRM activation, ensuring loyalty and guest insights are embedded into campaign and channel strategies.
- Collaborate with Brand Strategy to inform annual planning, promotional strategies, and brand priorities.
- Support test-and-learn initiatives to continuously improve guest engagement and marketing effectiveness.
Reporting & Strategic Support
- Develop regular reporting and dashboards that track loyalty performance, guest health, and campaign effectiveness.
- Deliver insights, recommendations, and implications that inform future planning and decision-making.
- Stay current on loyalty, CRM, and guest insights best practices, sharing learnings across the organization.
Knowledge, Skills & Abilities
- Strong understanding of loyalty programs, CRM, and guest analytics.
- Experience analyzing guest behavior, frequency, and lifetime value.
- Ability to synthesize data from multiple sources into clear, actionable insights.
- Familiarity with loyalty platforms (e.g., Lunchbox) and consumer insights tools (e.g., Technomic) is strongly preferred.
- Strong analytical and problem-solving skills, with comfort working in spreadsheets, dashboards, and reporting tools.
- Excellent communication skills with the ability to present insights in a clear, compelling manner.
- Highly collaborative mindset with experience partnering across media, content, brand, and analytics teams.
- Detail-oriented with strong organizational and project management skills.
- Comfortable working in a fast-paced, multi-brand environment.
Experience & Education
- Bachelor’s degree in Marketing, Business, Analytics, Economics, or a related field required.
- 2–5 years of experience in loyalty, CRM, consumer insights, analytics, or marketing strategy roles; restaurant, retail, or consumer brand experience preferred.
- Hands-on experience managing or supporting loyalty programs and CRM activation.
- Experience working with guest data, segmentation, and performance reporting.
- Familiarity with Lunchbox loyalty platforms and Technomic guest insights tools is a strong plus.
- Experience supporting cross-functional teams and translating insights into action.
BRIX is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at BRIX are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, socioeconomic status, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- AD&D insurance
- Dental insurance
- Disability insurance
- Flexible spending account
- Free parking
- Health insurance
- Health savings account
- Life insurance
- Paid sick time
- Paid time off
- Vision insurance
- Work from home
Work Location: In person
