BRAND ANALYST
We are SynergyLabs, a rapidly growing pet product manufacturer headquartered in Fort Lauderdale, FL, and are looking for a Brand Analyst with consumer goods experience to join our growing team. We manufacture in our owned facility in Hildebran, NC, including best-in-class grooming products, supplements, dental hygiene, shed control and much more.
The pet care industry has exploded with more than 70% of US households owning a pet. The increase in pet ownership coupled with a need for high-quality products, has SynergyLabs well-positioned for whatever the future holds. Our bestselling brands are found on shelves nationwide from Walmart, Target, and Tractor Supply to Amazon, Chewy.com and many others. We are focused on nailing the omnichannel experience and are 100% committed to supporting our retail partners.
The Role
SynergyLabs is hiring a Brand Analyst to strengthen how we launch and grow brands across DTC, marketplaces, retail, and paid media. You’ll connect consumer-driven signals (surveys, reviews, search behavior, panel data) with commercial performance to answer: What’s working, why, and what should we do next? This is a hands-on role for someone who turns data into clear direction fast.
What You’ll Do
- Support omni-channel launches by tracking early signals and diagnosing issues (availability, pricing/promo, messaging, ratings/reviews, velocity, traffic quality).
- Deliver weekly/monthly insights that drive action: what happened / why / what we’ll change across media, PDPs, merchandising, and lifecycle.
- Build and improve dashboards, KPI frameworks, and reporting consistency across channels.
- Support test-and-learn (creative, media, PDP, offers) and document learnings so wins are repeatable.
- Run consumer surveys (concept checks, message testing, post-purchase feedback) and translate results into measurable hypotheses and recommendations.
What We’re Looking For
Required
- 3–6 years in marketing, ecommerce, analytics, consumer insights, or brand management
- Strong understanding of funnels and channel performance (traffic → PDP → conversion → repeat/velocity)
- Comfort with creating/reading dashboards and performance reporting
- Clear communicator who can synthesize data into decisions P
Preferred
- Nielsen experience (or other syndicated/panel sources) strongly preferred
- Experience designing and analyzing surveys (Qualtrics, SurveyMonkey, Typeform, etc.)
- Marketplace/retail ecosystem familiarity (Amazon/Walmart/retail media)
- GA4; SQL a plus
Why SynergyLabs
- Work across a portfolio of brands and channels where your insights won’t sit in a deck.
- High ownership and visibility: your analysis directly shapes launch and growth decisions.
- A team that values speed, clarity, and measurable outcomes.
Benefits:
- 401(k)
- 401(k) 5% Match
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Work Location: In person
