Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your mission:
Should you decide to accept it...
Virgin Hotels Collection is built on momentum. The Digital Marketing Manager ensures our digital strategy moves with equal intention and pace. This role sits at the intersection of commercial strategy and digital activation by
anticipating where the business is headed and aligning digital investment accordingly.
Operating above property but deeply embedded in each hotel’s commercial rhythm, this role serves as a strategic digital partner to property leadership. While the core focus is direct rooms growth, the role supports
the business holistically, including F&B, meetings and events, loyalty initiatives and new customer acquisition by applying the right marketing lever to the right commercial objective.
Working closely with the Senior Director, Digital Marketing & CRM, the Digital Marketing Manager balances near-term demand with long-term channel strength, customer value and profitability. As the role evolves, scope may expand
to include select Virgin Limited Edition properties in region.
This is an individual contributor role for someone who sees around corners, prioritizes with discipline and executes with conviction.
The Nitty-Gritty:
What exactly you will be doing...
In helping you understand your role in working for a world-class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:
Commercial Partnership & Portfolio Impact:
- Embed within hotel commercial cadence and revenue planning conversations
- Translate booking pace, need periods and demand signals into proactive digital priorities
- Align digital strategy to core KPIs, including occupancy, ADR, channel mix, direct contribution and ROAS
- Match the right marketing lever to the right business need, from immediate demand to long-term growth
- Partner with EMEA peers to develop repeatable dashboards, reporting standards and scalable digital frameworks
- Elevate digital and data fluency across on-property teams, ensuring insights drive smarter commercial decisions
Digital Performance & Growth Strategy:
- Champion performance marketing strategy in partnership with agency teams
- Guide channel prioritization and investment recommendations grounded in return expectations
- Drive structured testing roadmaps across media, messaging and landing experience
- Align digital initiatives with growth-driver cadence across rooms and ancillary revenue streams
- Ensure performance supports profitability and sustainable growth
Direct Channel & Customer Experience:
- Advocate for direct booking growth and optimized channel mix
- Monitor digital visibility and competitive positioning
- Support initiatives that strengthen customer ownership and lifetime value
- Protect the holistic customer experience across all digital touchpoints
Agency & Cross-Functional Leadership:
- Serve as strategic lead for Americas agency partners
- Set clear performance expectations and foster accountability
- Translate performance outputs into focused, commercially relevant direction
- Align closely with Revenue, Brand, Creative and CRM teams to ensure cohesive execution
Entrepreneurial Agility:
- You may be evaluating a new market opportunity one week, shaping digital strategy for a pre-opening the next, or exploring an emerging acquisition channel that wasn’t on the roadmap a month ago.
- The business will evolve. Priorities will shift. The right candidate thrives in this environment by being curious, commercially sharp and composed under pressure. Identifying the right move before acting. Supporting the nimbleness of the organization while protecting long-term value.
Leadership & Mindset:
- Builds trust easily and raises the energy in the room
- Grounded, pragmatic and able to navigate complexity with composure
- Proactive, anticipatory and energized by growth
In addition:
- Commercially fluent and confident when engaging senior stakeholders across verticals
- Able to demystify complex digital topics and translate them into clear business action
- Operates as a steward of the business, balancing ambition with long-term value creation
- Plays the long game and understands trade-offs across multiple time horizons
- Comfortable advocating for strategy and holding firm on performance principles when required
- Naturally curious: asks better questions, seeks better answers and thrives on continuous improvement
