Digital Advertising Coordinator
Red Zia Digital | Santa Fe New Mexican
Santa Fe, New Mexico
Full-Time | Exempt
ABOUT US
Red Zia Digital is the digital marketing arm of the Santa Fe New Mexican, a trusted news source serving northern New Mexico. We combine traditional journalism values with cutting-edge digital marketing expertise to help businesses connect with their audiences.
THE ROLE
We're seeking a Digital Advertising Coordinator to join our growing team. This role is perfect for a digital marketing professional with 1-2 years of experience who wants to make an impact in a dynamic news media environment. You'll manage digital campaigns from concept to completion, analyze performance metrics, and help develop new business opportunities—all while working with a team that values creativity, precision, and results.
WHAT YOU'LL DO
- Manage Digital Campaigns: Oversee day-to-day fulfillment of digital campaigns, including content creation, curation, and lead generation
- Analyze & Report: Prepare performance reports and participate in campaign analysis to optimize results
- Client Relations: Assist with client correspondence and maintain digital records
- Business Development: Pursue and develop new leads for digital marketing and consulting services
- Strategic Support: Contribute to campaign reviews, ideation sessions, audits, and proposal development
WHAT WE'RE LOOKING FOR
Required Experience:
- 1-2 years in digital marketing, advertising, social media management, or digital business development
- 1 year using industry-standard Content Management Systems (Blox experience preferred)
- HTML experience and WordPress content management
- Programmatic digital campaign experience
- Social media campaign setup using both organic and paid tools
Essential Skills:
- Strong understanding of digital marketing metrics (social media, website analytics, etc.)
- Ability to explain complex digital concepts in plain language to non-technical clients
- Knowledge of current digital marketing trends and best practices
- Basic image and video editing skills (Canva, Adobe Express)
- Excellent copy editing skills with meticulous attention to detail
- Understanding of marketing and advertising within news organizations
WHY JOIN US?
- Work at the intersection of journalism and digital marketing
- Be part of a family-owned business with deep roots in New Mexico
- Make a real impact on local businesses and community engagement
- Collaborative team environment with opportunities for growth
- Santa Fe location—one of the most beautiful and culturally rich cities in the Southwest
REPORTS TO
Digital Operations Manager
TO APPLY
Please submit your resume and a brief cover letter highlighting your relevant digital marketing experience.
The Santa Fe New Mexican is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Relocation assistance
- Vision insurance
Work Location: In person
