Location: San Francisco
Working Type: Hybrid
Team: Sales
Reports to: VP Sales
At Breadcrumb, we’re a trusted partner to construction teams. We help people on-site and in the office stay connected, compliant and confident, without adding complexity.
We’re already a proven, scaling business in Australia and the UK, and we’re now building our US presence from the ground up. After our recent funding round, we’re on a mission to simplify how General Contractors operate on-site, starting with safety and frontline workflows.
As a Sales Development Representative (SDR), you’ll sit at the front of our US growth engine. You’ll be responsible for creating a high-quality pipeline, opening doors with construction leaders, and setting the foundation for long-term customer relationships.
This is an early, high-impact role on our US team. You won’t just execute outbound motions - you’ll help shape how we go to market, refine our messaging, and establish Breadcrumb as a credible partner in the construction industry.
What you’ll do- Own outbound prospecting across email, phone and LinkedIn, generating qualified meetings with construction decision-makers.
- Target mid-market and enterprise accounts, engaging stakeholders including operations leaders, safety directors and project leadership.
- Execute thoughtful, account-based outreach strategies aligned with our ideal customer profile.
- Qualify inbound leads from marketing campaigns, events and partnerships, assessing fit, urgency and buying process.
- Run discovery conversations and hand off high-quality opportunities to Account Executives with strong context and insight.
- Consistently hit (and aim to exceed) monthly activity, meeting and pipeline targets.
- Partner closely with Account Executives and regional leadership to align on accounts, messaging and follow-up strategy.
- Maintain accurate activity, lead and opportunity data in HubSpot.
- Share feedback from the field to help refine messaging, ICP definition and overall go-to-market motion.
- Build deep product and industry knowledge, learning how to sell into complex, multi-stakeholder construction organizations.
- Contribute ideas to improve outreach, tooling and sales processes as we scale the US business.
What you’ll bring- 2+ years’ experience as an SDR or BDR in B2B SaaS.
- A proven track record of generating pipeline through outbound prospecting.
- Confidence engaging senior stakeholders and handling objections.
- Curiosity and willingness to learn the construction environment and its key players.
- Strong written and verbal communication skills.
- High levels of organization and time management in a target-driven role.
- Comfort working closely with Sales, Marketing and Leadership in a fast-moving environment.
- An entrepreneurial mindset - you enjoy building, testing and improving, not just following scripts.
Bonus
- Experience selling into construction, industrial or adjacent industries.
- Experience in a high-growth or early-stage SaaS environment.
- Familiarity with HubSpot or similar CRM tools.
Why You’ll Love Working Here
- We’re an ambitious, high-performing team-building technology that makes a difference.
- You will have the opportunity to truly own your craft with autonomy.
- Make a visible impact - as the US is a new market for us, there is an opportunity to make your mark on our CS processes, people and success there.
- The genuine opportunity to thrive personally and professionally in a supportive, collaborative environment that values balance and wellbeing.
- We invest in our teams’ well-being and professional development with support that includes paid mental health days off, an EAP, and annual individual professional and personal growth funding.
- Flexibility to work remotely.
- A culture that values curiosity, innovation, and doing great work together to achieve collective success.
Benefits
- ESOP
- Medical Benefits
- 4 weeks PTO
