Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness, customer engagement, and e-commerce growth. Your expertise in digital marketing tools and creative design will be essential in shaping our social media strategy and fostering meaningful relationships with our audience. Join us and be part of a vibrant team dedicated to making a lasting impact through digital storytelling!
Duties
- Develop and implement comprehensive social media marketing strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, and TikTok
- Create high-quality, visually appealing content including graphics, videos, photography, and written posts using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite tools
- Conduct social listening to monitor brand reputation, industry trends, and competitor activities, providing insights for ongoing campaign optimization
- Execute targeted Facebook Advertising campaigns to boost reach and conversions while analyzing performance metrics via Google Analytics and web analytics tools
- Collaborate with public relations teams to craft cohesive branding messages and manage relationship management initiatives with influencers, partners, and customers
- Proofread all content meticulously before publishing to maintain brand voice and accuracy; oversee keyword research for SEO-enhanced content strategies
- Track campaign performance through web analytics tools; prepare reports on key metrics such as engagement rates, click-throughs, conversions, and ROI
Qualifications
- Proven experience in social media marketing with a strong portfolio demonstrating successful campaigns across various platforms
- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation
- Familiarity with social listening tools, Google Analytics, SEO practices, and web analytics for data-driven decision making
- Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling and monitoring posts
- Knowledge of Facebook Advertising platform along with experience in digital marketing tactics such as branding, public relations, e-commerce strategies, and video editing
- Strong writing skills with an eye for proofreading; ability to craft engaging content tailored to target audiences
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment
Join us as a Social Media Marketing Specialist if you’re passionate about creating impactful digital stories that resonate with audiences worldwide! Bring your creativity, analytical skills, and enthusiasm for digital marketing to help shape our brand’s future.
Job Types: Part-time, Contract
Pay: $23.88 - $28.76 per hour
Expected hours: 10 – 15 per week
Work Location: Hybrid remote in Union City, CA 94587
