We’re looking for a Social Content Creator & Strategist who knows how to capture moments, tell real stories, and build community and trust through social media. This role plays a key part in amplifying our brand, building preference, and creating meaningful connection.
This is a hands-on role for a creative photo and video editor and strong writer who understands that great social media is not about selling. It is about showing expertise, relationships, and culture in a way that feels natural, informed, and human. You should be comfortable creating high-quality, platform-specific content using your phone and or camera, editing short-form video, and thinking strategically about how content performs over time and across platforms.
You will help establish our brands as trusted resources in the luxury lifestyle, technology, and design space through consistent, thoughtful content and engagement. The role supports social content and strategy across Gramophone, Gramophone Design Build, and World Wide Stereo,
Key Responsibilities
Content Creation
- Conceptualize, capture, edit, and publish high-quality photo and video content for platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube Shorts
- Create platform-appropriate captions and written content aligned with brand voice
- Focus heavily on short-form video and visual storytelling
- Capture content in showrooms, on job sites, at events, and with partners
Social Strategy & Trend Awareness
- Identify relevant platform trends, cultural moments, and industry conversations
- Apply trends thoughtfully and selectively in a way that aligns with a premium, design-forward brand
- Plan and manage content calendars across multiple accounts
- Publish content consistently and intentionally
Community Engagement
- Manage day-to-day interaction across social channels, including comments and messages
- Build and nurture an engaged, authentic community
- Engage with partners, collaborators, and peers to strengthen relationships
- Represent the brand in person at events and partner spaces
Collaboration
- Work closely with marketing, creative, and leadership teams to align content with broader brand and campaign goals
- Collaborate with architects, designers, builders, and brand partners to highlight shared work
Analytics & Optimization
- Track and review performance metrics such as engagement, reach, and impressions
- Use insights to refine content strategy and improve performance over time
Required Skills and Qualifications
- A strong portfolio of social-first photo and video content
- Proficiency in photography, videography, and editing tools such as CapCut, Premiere Pro, Adobe Creative Suite, Canva, or similar
- Excellent editing skills with strong visual instincts
- Deep understanding of Instagram, TikTok, LinkedIn, and short-form video culture
- Strong copywriting and visual storytelling skills
- Ability to communicate clearly and match brand voice
- Comfort working in high-end, design-forward environments
- Organized, self-directed, and creatively driven
- A growth mindset, curiosity, and desire to keep learning
This Role Is Not
- A posting or scheduling-only role
- Sales-driven or trend-chasing
- About volume over quality
This role is about building a thoughtful, engaged community and showing expertise through real moments and relationships.
Is this you? Send us your resume, compensation requirements, and the reason why we should hire you.
