Ready to Build the Next Big Thing in DTC?
We are searching for a savage Digital Marketing Manager to lead the charge on our direct-to-consumer strategy. If you thrive at the intersection of data and storytelling, and know how to turn a campaign into a conversion machine, we want you on our squad.
What You'll Do:
- Build and launch full-funnel digital campaigns (PPC, Paid Social, Email, Etc).
- Manage and optimize media spend to maximize ROAS.
- Optimize AI to ensure our ads can be visible and penetrate language models
- Analyze performance data to unlock growth opportunities and refine our approach.
- Collaborate cross-functionally with creative, product, and ops to align on goals.
- A/B test like it's your love language—continuously iterate creatives, copy, and CTAs.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, TikTok Shop, Shopify, and other performance marketing channels to maximize ROI.
Core Skills You'll Need Are:
Strategic Thinking
- Ability to map out a cohesive digital strategy that aligns with brand goals and customer journeys.
Performance Marketing
- Knows how to build, manage, and scale paid campaigns (Facebook/Meta, Google, TikTok, etc.) with a relentless focus on ROAS and CPA.
Data Analysis & Optimization
- Comfortable interpreting marketing data, building reports, identifying trends, and acting on insights.
- Able to segment audiences, define KPIs, and make data-driven decisions.
Conversion Rate Optimization (CRO)
- Skilled at improving landing pages, A/B testing creatives and CTAs, and reducing cart abandonment.
Creative Collaboration
- Works well with designers and copywriters to bring high-performing ads to life.
- Understands what messaging resonates with different audiences across platforms.
Email Marketing & Retention
- Knowledge of automated flows, segmentation, and email campaign performance metrics.
Project & Budget Management
- Manages timelines, resources, and media budgets like a boss. Prioritizes and pivots quickly.
Some Platforms You Should Probably Know:
Ad Platforms:
- Meta Ads Manager (Facebook/Instagram)
- Google Ads (Search, Display, YouTube)
- TikTok Ads Manager
- Pinterest, Amazon Ads (bonus)
Analytics:
- Google Analytics 4 (GA4)
- Looker Studio / Data Studio
- Hotjar or Crazy Egg (for behavior insights)
Email & CRM:
- Klaviyo, Mailchimp, or HubSpot
- Shopify integration for segmentation and triggered flows
SEO & Content Tools:
- SEMRush, Ahrefs, or Moz
- Yoast (if using WordPress)
CRO & Testing:
- Google Optimize (or alternatives like VWO/Optimizely)
- Unbounce, Instapage, or Shogun (for landing pages)
Project Management:
- Asana, Trello, or Monday.com
- Slack, Google Workspace
Who Is Abacus Brands?
We’re a tech-driven entertainment company that’s redefining the way kids engage with the world. From cutting-edge VR and AR experiences to award-winning toys and games that make jaws drop, we’re setting trends and honoring the art of play.
What makes us stand out?
- Winner of Toy of the Year in 2022 with 7 consecutive nominations from 2019 - 2026
- We are globally distributed across 32 countries and found in major retailers like Costco, Target, Walmart, including a #1 top seller on Amazon.
- We partner with licenses like Disney, National Geographic and Star Wars, including nostalgic legends like Bill Nye, MasterChef, Penn & Teller, Barbie and more.
- We encourage a culture that thrives on tech, trends, and transforming play into unforgettable experiences.
The Perks
- Competitive salary + commission to reward your hustle.
- Health perks: Medical, Dental, Vision including top tier PPO plans.
- 401k, retirement, and stock options available for growth and future planning.
Ready to Join the Future of Play?
- If you’re passionate about toys, tech, and creating unforgettable experiences, we want to hear from you. This is your moment to lead, innovate, and help Abacus Brands transform the world of entertainment and play.
Checkout Some of Our Channels:
Abacus Brands: https://www.youtube.com/@abacusbrands
Pixicade: https://www.youtube.com/@Pixicade
Job Types: Full-time, Part-time
Pay: $90,570.00 - $150,780.00 per year
Expected hours: 40.0 per week
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- Digital marketing: 3 years (Required)
Work Location: Hybrid remote in El Segundo, CA 90245
