THE ROLE
Help tell the story of The Landgrove—a cozy Vermont inn, restaurant/tavern, and arts hub—by capturing real moments on-site and turning them into posts, reels, and a weekly Mailchimp newsletter people actually want to open.
You’ll visit 1–3x/week to shoot photos, grab quick mini-interviews, and share the warm, clever “Landgrove vibe” consistently. If you love making content feel human (not salesy) and want a flexible, creative role where your work shows up fast, this is it.
ABOUT THE LANDGROVE
We’re a 16-room historic inn with a beloved Art Studio & Full-Service Restaurant, hosting 35–40 art workshops a year with nationally and internationally known artists—on 23 acres in Vermont’s Green Mountains, next door to alpine & cross country skiing paradise.
Under new ownership, and under the leadership of new executive chef John Gould, we’re preserving the inn’s soul and elevating service, food, and programming for families, artists, and nature lovers.
Looking for entrepreneurial, humble, and action-oriented folks with positive energy to join us at The Landgrove!
WHAT YOU'LL DO
You’ll help us capture real moments on property and turn them into simple, consistent marketing each week.
On-site content capture (1–2x/week)
Take high-quality photos of rooms, food & drink, staff, guests (with permission), and seasonal moments.
- Capture short “mini-interviews” (30–90 seconds) with staff, guests, artists, and chefs: what they loved, what surprised them, what they’d tell a friend.
- Capture short b-roll video: cozy vibes, behind-the-scenes, plating, snow, studio moments, etc.
Social media posting + reels
- Create and publish Instagram + Facebook posts and reels (and help us build a repeatable cadence).
- Write captions in The Landgrove voice: warm, clever, human, and inviting.
- Basic community management: respond to comments/DMs and flag anything important.
Weekly newsletter (Mailchimp)
Build and send a weekly email newsletter in Mailchimp featuring 2–4 rotating sections, such as:
- This Week at The Landgrove (events + highlights)
- The Innkeeper’s Note (short story)
- Studio Spotlight (artist/workshop feature)
- Food & Drink Feature (chef/cocktail/menu highlight)
- Weekend Plan (simple itinerary)
- Openings + Packages Watch (availability + CTA
Manage key Mailchimp tasks: formatting, basic template use, audience/segments (as needed), links, testing, and scheduling.
Keep it short, skimmable, and on-brand.
Brand tightening (light but important)
- Help us define a consistent look and voice across posts and emails.
- Organize our content into simple “buckets” (inn / food / art / local / people / seasons).
- Build a lightweight style guide: words we use, words we avoid, photo style, and a simple template system.
WHAT YOU BRING
Must-haves
Strong Instagram + Facebook skills (especially reels).
- Photography skills (iPhone is fine if you’re excellent; camera is a plus).
- Basic video editing for reels (CapCut, Premiere Rush, InShot, etc.).
- Comfortable talking to people and capturing short interviews.
- Good writing: captions and short newsletter copy that feels natural.
- Mailchimp proficiency (create and send newsletters, use templates, test links, schedule sends).
- Reliable, organized, and able to follow through weekly.
Nice-to-haves
- Canva skills (simple graphics, story templates, email headers).
- Basic understanding of what “good performance” looks like (saves, shares, watch time, clicks).
- Familiarity with Southern Vermont tourism / local spots.
- Ability to repurpose content for other platforms (TikTok, YouTube Shorts, Pinterest) over time.
WHAT SUCCESS LOOKS LIKE (first 60–90 days)
- A consistent rhythm: regular posts + reels each week, and one weekly Mailchimp newsletter.
- A growing library of high-quality photos and short videos we can reuse.
- Clearer brand voice and visuals (more “Landgrove,” less random).
- Improved engagement and more clicks to booking/reservations/events.
_ WHO THIS IS GREAT FOR _
- Someone building a portfolio in marketing, photography, or storytelling
- A savvy high school or college student with strong content skills
- A part-time freelancer who likes being on-site and capturing real moments
_ COMPENSATION & BENEFITS _
- Base hourly pay negotiable based on skills & experience
- 401(k) + 4% match
- VT-compliant sick time
- Staff meals
- Awesome team & culture
- Best natural mountain village setting in the world!
HOW TO APPLY
Email info@thelandgrove.com with subject “Social Media at The Landgrove – [Your Name]:
- A short note about you and why this fits
- Links to your Instagram/TikTok/portfolio (or 3–5 examples of posts/reels you’ve made)
- Any photo samples (even if from your phone)
- (Optional) A short video or series of photos (reel or post style) explaining why you for this job!
Feel free to email us any questions as well... or DM us on the socials!
We consider all applicants. Equal Opportunity Employer.
Base Pay: $18.00 - $24.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Paid time off
- Referral program
People with a criminal record are encouraged to apply
Work Location: In person
