Retail Marketing Manager/Lead Generation Manager

Great Day Improvements: A Family of Brands • Full-time • Rapid City, SD, US • 5h ago

Overview:

Great Day Improvements/Your Home Improvement Company

Retail Marketing Manager

Great Base Pay + Monthly Bonus

Your Home Improvement Company, part of the Great Day Improvements (GDI) Family of Brands, is seeking a dynamic Retail Marketing Manager to lead local partnerships, events, and grassroots marketing initiatives that drive high-quality lead generation across our family of brands. This role works closely with senior leadership to develop scalable programs that support growth in all markets.

Responsibilities:

What You’ll Do

Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts
Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers
Develop and implement replicable local marketing programs and training structures
Set and track monthly, quarterly, and annual performance goals
Engage homeowners directly to generate leads and schedule in-home consultations
Conduct neighborhood marketing in areas with recently completed projects
Hire, train, manage, and motivate a team of field marketers across multiple locations
Manage marketing budgets to maximize ROI
Review and approve payroll entries and updates
Analyze performance data and identify opportunities for improvement
Conduct performance reviews and ongoing coaching
Support content creation, social media initiatives, and company culture efforts
Assist with corporate marketing projects as needed

Qualifications:

What We’re Looking For

5+ years of supervisory experience in field marketing, event marketing, or outside sales
Proven ability to build and scale grassroots marketing programs
Experience in construction, home improvement, or lead generation preferred
Strong written and verbal communication skills
Excellent organizational and time-management abilities
Budget management and reporting experience
Ability to lead, train, and inspire field marketing teams
Comfortable demonstrating products and engaging directly with customers
Ability to stand and walk for up to 8 hours
Valid driver’s license, clean driving record, and ability to travel using a personal vehicle
Flexibility to work retail hours, including evenings and weekends
Willingness to travel nationally for training, events, and market support as needed