About the Role
Coldwell Banker Elite is hiring a Digital Marketing Specialist to lead our digital marketing efforts across all channels. You’ll manage the firm’s online presence, create content that drives real engagement, support lead generation, and help our agents market themselves more effectively.
This is a hands-on role where you’ll own the day-to-day execution of our digital strategy while reporting to the Vice President of Growth and Marketing. If you love building things, testing ideas, and seeing measurable results, this one’s for you.
What You’ll Do
Digital Strategy and Campaigns
- Develop and execute our digital marketing strategy aligned with company growth goals
- Plan, launch, and optimize paid advertising campaigns (search, display, retargeting, geo-targeted)
- Track performance, analyze results, and deliver regular reports with clear, actionable takeaways
- Manage ad budgets and optimize spend for maximum ROI
Website and SEO
- Manage the company website: content, landing pages, lead forms, and technical updates
- Implement SEO best practices to improve organic visibility and drive qualified traffic
- Monitor site analytics and user behavior to identify opportunities
Email Marketing and CRM
- Build and manage email campaigns, including copy, design, segmentation, and performance tracking
- Administer and optimize the CRM platform (currently MoxiWorks)
- Train agents and staff on CRM tools and email marketing fundamentals
Social Media and Content
- Manage social media across all platforms: planning, content creation, scheduling, and engagement
- Assist with video production and visual content that supports brand storytelling
- Maintain a consistent brand voice and visual identity across all channels
Agent Support
- Serve as the go-to resource for agents who need help with digital marketing tools and strategy
- Drive adoption of company-provided marketing technology and resources
- Troubleshoot platform issues and coordinate with vendors when needed
- Develop digital recruiting assets that communicate the firm’s value to prospective agents
Innovation
- Research emerging marketing tools and technologies, including AI-driven solutions
- Recommend and implement new approaches to keep Coldwell Banker Elite ahead of the curve
What We’re Looking For
Required:
- 1–3 years of experience in a digital marketing role
- Hands-on experience managing social media for a business or brand
- Working knowledge of Google Analytics (or equivalent) and basic website management
- Experience with email marketing platforms and CRM systems
- Strong writing skills with an emphasis on clear, engaging copy
- Analytical mindset: you can read the data and turn it into a plan
- Self-directed and comfortable managing multiple projects at once
Preferred:
- Bachelor’s degree in marketing, communications, digital media, or related field
- Experience in real estate, mortgage, or a related industry
- Familiarity with Google Ads and Meta Ads Manager
- Experience with video editing, Canva, or Adobe Creative Suite
- Knowledge of AI tools and their application to marketing workflows
Why Coldwell Banker Elite?
We’re one of the largest independently owned Coldwell Banker affiliates in Virginia, with a team that takes marketing as seriously as we take real estate. You won’t be stuck churning out cookie-cutter flyers. You’ll have real ownership of the strategy, access to leadership, and the latitude to try new things. We invest in technology, we value creative thinking, and we’re building something that matters.
Benefits
- Health, dental, and vision insurance
- Paid time off and holidays
- Professional development opportunities
- Collaborative, AI tech-forward work environment
Coldwell Banker Elite is an Equal Opportunity Employer.
Job Type: Full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- Health insurance
- Paid time off
Work Location: In person
