Role Summary
The Lifecycle & Retention Specialist will execute and optimize email, SMS, and subscription lifecycle programs that support customer retention and lifetime value growth.
This role is highly hands-on. You will build campaigns and flows, manage segmentation, run experiments, and analyze performance. You will work closely with the Lifecycle Manager to implement the retention strategy and ensure lifecycle initiatives drive measurable impact.
This is an execution-focused role with strong analytical exposure and growth potential.
What You Will Own
Lifecycle Execution
- Build and manage automated flows, including:
- Welcome and onboarding
- Education and product discovery
- Replenishment and cross-sell
- Win-back and churn prevention
- Execute campaign calendars aligned with product launches and retention priorities
- Implement segmentation strategies based on customer behavior
- Maintain strong list hygiene and deliverability standards
Testing & Optimization
- Run A/B tests across subject lines, creative, offers, cadence, and timing
- Analyze flow and campaign performance
- Identify optimization opportunities and implement improvements
- Track engagement, conversion, and retention metrics
Subscription Support
- Execute subscription-related messaging such as:
- Save, pause, skip, downgrade, and win-back flows
- Replenishment timing updates
- Monitor subscription attach rates and save rates
- Flag churn risks and behavioral shifts early
Reporting & Insights
- Maintain weekly and monthly lifecycle dashboards
- Assist with cohort analysis and performance tracking
- Pull insights that support retention curve improvement
- Surface anomalies or underperforming segments
Ideal Candidate Profile
- 2–4 years of experience in lifecycle, CRM, email, or retention marketing
- Experience with SMS platforms such as Klaviyo
- Familiarity with Shopify ecosystem
- Strong comfort with data and spreadsheets
- Detail-oriented and highly organized
- Comfortable working in a fast-paced, entrepreneurial environment
- Curious and eager to learn advanced retention strategy
- Experience in DTC, CPG, beauty, or wellness is strongly preferred
Location: Chicago preferred
Reports to: Head of Growth + CEO
Type: Full-time, Exempt
Salary: $90k-$100k
Our salary ranges are based on competitive pay for our company’s size and industry and are one part of the total compensation package. Individual pay decisions are ultimately based on several factors, including role qualifications, experience level, skill set, geography, and internal equity considerations.
Equal Opportunity Statement
Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
