We’re a fast-growing omnichannel footwear brand transforming the way people experience comfort and convenience. With a strong DTC engine, nationwide retail presence, and a category-leading product, we’re expanding our performance marketing team to scale profitable customer acquisition across paid social channels.
We’re seeking a creative, analytical, and highly proactive Paid Social Media Buyer to lead strategy and execution across Meta Ads (Facebook/Instagram), with additional experience across TikTok, Snapchat, Pinterest, and emerging platforms. This role will be responsible for full-funnel social strategy, creative collaboration, performance optimization, and ongoing testing to acquire high-value new customers efficiently.
You will work hand-in-hand with Growth leadership, Creative, and Analytics teams to drive scalable revenue while maintaining strong efficiency targets.
- Own end-to-end media buying on Meta Ads (core channel), managing large budgets across prospecting and retargeting funnels.
- Launch, scale, and optimize campaigns across TikTok, Snapchat, and other emerging platforms as needed.
- Develop channel-specific strategies for creatives, audiences, placements, and bidding.
- Build structured testing roadmaps to expand reach and increase conversion efficiency.
- Ensure seamless alignment with overall omnichannel growth strategy, including paid search, email/SMS, affiliate, and retail initiatives.
- Collaborate closely with Creative to concept and brief performance-driven ads—UGC, product demos, lifestyle content, and hooks.
- Analyze creative performance trends and provide actionable feedback to scale winners and eliminate underperformers.
- Maintain a robust pipeline of new creative variations for continuous optimization.
- Run disciplined A/B tests on creatives, audiences, landing pages, and ad formats.
- Identify scaling opportunities through data insights and advanced segmentation.
- Utilize platform tools and automation to improve performance (Advantage+ Shopping, Spark Ads, whitelisting, etc.).
- Execute cross-channel incrementality tests in partnership with Growth and Analytics.
- Use platforms like Northbeam, Triple Whale, or similar to measure incrementality, CAC, LTV, and blended channel performance.
- Familiarity with Marketing Mix Modeling (MMM) tools and methodologies a strong plus.
- Conduct incrementality tests to understand true channel value.
- Build reporting dashboards and communicate insights clearly to leadership.
- Partner with Creative on briefs, shot lists, and asset workflows.
- Work with Product and Merchandising to align social campaigns with inventory and launch calendars.
- Coordinate with Lifecycle/Klaviyo teams to improve post-click engagement and funnel conversion.
- Collaborate with Paid Search to ensure consistency across messaging and full-funnel efficiency.
- 3–6 years of hands-on Paid Social experience managing Meta Ads at scale (DTC or ecommerce
- required).
- Strong experience with TikTok Ads, Snapchat Ads, and emerging social placements preferred.
- Deep understanding of performance creative frameworks and modern social storytelling.
- Ability to manage and scale six-figure+ monthly budgets with strict performance targets.
- Experience with attribution tools like Northbeam, Triple Whale, or similar.
- Knowledge of incrementality testing and MMM methodologies.
- High proficiency in analytics tools (GA4, Looker Studio, etc..).
- Excellent communication skills—you can turn insights into clear next steps.
- Energetic, curious, and obsessed with optimizing and scaling winning ads.
- Interest in footwear, lifestyle brands, performance marketing, or consumer products is a plus.
- Work at a category-leading brand redefining convenience and comfort.
- Own one of the company’s most impactful and creative growth channels.
