POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Job Overview
We are seeking a dynamic and detail-oriented Public Relations Coordinator to support POP MART’s global communications efforts. This role will play a key part in executing PR strategies, managing celebrity and influencer relationships, coordinating product seeding initiatives, and supporting media outreach.
The ideal candidate has strong writing and editing skills, hands-on experience in celebrity relations and media relations, and thrives in a fast-paced, culturally driven environment.
What You Will Achieve:
Celebrity & Influencer Relations
- Support the development and execution of celebrity and VIP engagement strategies.
- Manage day-to-day communication with celebrity representatives, stylists, and talent managers.
- Coordinate gifting and product seeding to celebrities, influencers, and cultural tastemakers.
- Track placements across social media, press coverage, and red carpet appearances.
- Maintain updated contact lists and relationship databases.
Product Seeding & Brand Partnerships
- Execute strategic product seeding programs aligned with product launches and campaigns.
- Collaborate cross-functionally with marketing, retail, and e-commerce teams to align on key drops.
- Track ROI and performance of seeded placements.
- Manage inventory coordination and shipment logistics for PR gifting initiatives.
Media Relations
- Assist in building and maintaining relationships with key media contacts across fashion, lifestyle, pop culture, and business outlets.
- Draft and distribute press releases, media alerts, and pitches.
- Coordinate media seeding, interviews, and event coverage.
- Monitor media coverage and compile detailed coverage reports and recaps.
Writing & Editing
- Draft press materials, including press releases, fact sheets, media kits, executive bios, and talking points.
- Edit and proofread PR copy to ensure brand voice consistency and accuracy.
- Support messaging development for product launches, collaborations, and corporate announcements.
Events & Campaign Support
- Assist in planning and executing PR events, pop-ups, store openings, and launch activations.
- Coordinate guest lists, media RSVPs, and on-site press management.
- Provide post-event reporting and analysis.
What You Will Need:
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
- 2–4 years of experience in PR, preferably within fashion, luxury, lifestyle, entertainment, or consumer brands.
- Demonstrated experience in:
- Celebrity relations and VIP outreach
- Product seeding and influencer gifting programs
- Media pitching and relationship management
- Professional writing and editing
- Strong understanding of pop culture, entertainment media, and social platforms.
- Exceptional written and verbal communication skills.
- Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
- Proficient in media monitoring and PR reporting tools.
- Experience working in-house or at a PR agency supporting global brands is a plus.
Preferred Attributes
- Passion for fashion, designer toys, collectibles, art, and youth culture.
- Existing media and celebrity stylist relationships.
- Experience supporting global or multi-market campaigns.
- Ability to work flexible hours during launches and events.
What We Offer：
- Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, etc.
- Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
- Career development: we work with you to advance your career through short-term assignments, new experiences, etc.
*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
