Summary
The Brand Marketing Specialist supports the Resorts World Las Vegas Marketing & Advertising team in the development and execution of brand initiatives and consumer-facing programs. This entry-level role helps execute integrated marketing plans, assists in campaign activation across multiple channels, and contributes to efforts that drive brand awareness, guest engagement, and market share growth.
Primary Job Duties
Includes, but is not limited to:
- Assist in the creation, coordination, and implementation of marketing plans and programs that increase awareness, support revenue goals, and promote property products and services.
- Support the creative development process across brand assets—signage, website content, digital and print advertising, email, and collateral materials.
- Collaborate with internal teams including Hotel Operations, Food & Beverage, Retail, Nightlife, Entertainment, and Casino Marketing, as well as external partners and agencies.
- Partner with Digital Marketing to activate and traffic strategies across web, social media, CRM, paid digital, and other channels.
- Help coordinate the development of visual assets, including scheduling photo/video shoots and supporting onsite production needs.
- Ensure brand consistency across all advertising, collateral, and internal/external communications.
- Maintain inventory of marketing collateral and ensure files and proofs are organized and archived properly.
- Support production of property signage (permanent, temporary, and digital) and assist with special event and sponsorship activations.
- Contribute to guest experience initiatives related to entertainment, activations, opening events, and weekly programming.
- Utilize personal device/cell phone for work-related operational tasks, communication, and review of company documents.
- Perform other job‑related duties as assigned.
Qualifications
Includes, but is not limited to:
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Excellent communication and interpersonal skills; able to collaborate effectively with cross-functional teams.
- Demonstrates creativity, adaptability, and a solution‑oriented mindset.
- Familiarity with marketing principles, branding, and multi-channel campaign execution.
- Maintains a professional appearance and adheres to company policies and brand standards.
- Ability to work varied shifts including nights, weekends, and holidays, as needed.
Preferred
- Bachelor’s degree in Marketing, Communications, Advertising, or related field.
- Experience in hospitality, travel, entertainment, luxury, or lifestyle marketing (internships acceptable).
- Experience with project management or workflow platforms (Asana, Monday.com, Trello, etc.).
- Familiarity with print production, digital asset specs, and content management workflows.
Minimum Education And Experience
- At least 21 years of age.
- High school diploma or equivalent required.
- Internship or 1–2 years experience in marketing, brand, creative, or related fields preferred but not required.
Certificates, Licenses, & Regulations
- Proof of eligibility to work in the United States.
- Ability to obtain and maintain any required licenses for the position.
Physical Demands
The physical demands described here are representative of those needed to successfully perform essential job functions. Reasonable accommodations may be made.
- Work is primarily performed in an office environment.
- Must tolerate varying noise levels, temperatures, lighting, and air quality.
- Prolonged sitting and standing; bending and reaching as needed.
- Ability to lift, transport, or maneuver up to 15 lbs.
- Strong hand/eye coordination.
- Ability to comply with all policies, procedures, job descriptions, daily memos, and required safety documentation (including SDS).
At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities.
- Everyone is an Ambassador–No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.
- Everyone works in Safety–If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.
- Everyone works in Security–If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.
- Everyone works in EVS–If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.
- Everyone works in Guest Experience–If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.
