Digital Marketing Manager
Rustic & Main – Huntersville, NC (On-Site)
About Rustic & Main
Rustic & Main is a design-driven jewelry brand specializing in handcrafted wedding bands and engagement rings made in the USA. We combine timeless craftsmanship, meaningful materials, and thoughtful storytelling to create pieces that matter. As we continue to grow, we’re looking for a Digital Marketing Specialist who understands both performance marketing and brand execution.
Role Overview
The Digital Marketing Specialist is responsible for planning, executing, and optimizing Rustic & Main’s digital marketing efforts across paid media, email, and website promotion. This role owns the customer journey from top-of-funnel awareness through conversion and retention, ensuring campaigns, messaging, and website updates are aligned and executed cleanly.
This is a hands-on, on-site role for someone who understands TOF, MOF, and BOF strategy, has a strong creative eye, and can quickly implement marketing updates across ads, email, and the website when promotions or campaigns are live.
Key Responsibilities
Paid Media Strategy & Execution
- Create, manage, and optimize paid advertising campaigns across platforms such as Meta, Google, Pinterest, and other relevant channels
- Develop and execute TOF, MOF, and BOF strategies to support full-funnel growth
- Test audiences, creatives, offers, and formats to improve performance
- Monitor and report on performance metrics including CPA, ROAS, CTR, and conversion rates
- Collaborate with leadership to develop and test new growth strategies
Creative Development
- Conceptualize and create static and video ad creatives
- Design marketing assets using tools like Canva
- Identify creative trends and angles that align with Rustic & Main’s brand and drive engagement
- Provide creative input for photoshoots, video production, and seasonal campaigns
Email Marketing Strategy
- Own email marketing strategy, including promotional campaigns and automated flows
- Build and optimize customer journeys such as welcome, abandoned cart, browse abandonment, post-purchase, and re-engagement
- Ensure messaging aligns with where the customer is in the funnel
- Analyze email performance and continuously improve engagement and conversion
Website & Promotion Management
- Make timely website updates to support sales, promotions, and campaigns (homepage banners, featured collections, messaging updates, etc.)
- Coordinate on-site messaging so it aligns with active ads and email campaigns
- Assist with basic site management tasks within Shopify, including content updates and merchandising
- Ensure promotional launches and takedowns are executed accurately and on schedule
- Assist with blogs strategy for SEO purposes
Analysis & Optimization
- Analyze marketing performance across ads, email, and on-site activity
- Use data to guide creative, messaging, and budget decisions
- Maintain a structured testing and optimization mindset
Qualifications
- 2+ years of experience in digital marketing or performance marketing
- Strong understanding of TOF, MOF, and BOF strategy
- Hands-on experience managing paid ad platforms (Meta and Google preferred)
- Experience with email marketing platforms (Klaviyo preferred)
- Comfortable making website updates in Shopify
- Strong visual and creative instincts with experience using Canva
- Data-driven, organized, and comfortable managing multiple initiatives at once
What We’re Looking For
- Someone who balances creative intuition with performance discipline
- A hands-on marketer who can execute quickly without losing attention to detail
- A collaborator who works well cross-functionally and takes ownership of outcomes
- Interest in craftsmanship, design, and meaningful products is a plus
Compensation & Benefits
- Salary range: $90,000 – $120,000, depending on experience
- Paid time off and paid holidays
- On-site role in Huntersville, NC
- Opportunity to grow into a senior marketing or strategic leadership role as the company scales
