Company Description
Northrop Realty represents buyers and sellers of residential real estate throughout the Baltimore and Washington metropolitan regions. The company operates offices in Annapolis, Baltimore, Clarksville, Ellicott City, Fallston, Frederick, Lutherville-Timonium, and Sykesville, Maryland. In addition, Northrop Realty serves coastal communities through locations in Bethany Beach, Fenwick Island, Lewes-Rehoboth, Millsboro, and Newark, Delaware, as well as expanded markets in Southport, North Carolina; Naples, Florida; and Palm Beach, Florida.
At Northrop Realty, we proudly offer a comprehensive benefits package to full-time employees after a 90-day introductory period, designed to enhance employee health and well-being. Benefits include 100% employer paid health insurance (medical, dental, and vision – Individual & Family), health coaching through NOOM, 80 hours of prorated PTO after 90 days, 11 paid holidays including one floating holiday and your birthday. We also provide two weeks of paid parental leave for new parents who have completed at least six months of service.
In addition to an IRA retirement plan with matching contributions, we also offer supplemental benefits including life insurance, disability coverage, and accident insurance providing employees with extra peace of mind.
Job Description
Job Summary:
The Social Media Coordinator works closely with the Digital Marketing Strategist to help Northrop Realty agents build authentic, engaging online presences. You assist agents with content development, platform optimization, posting consistency, and hands-on tasks such as profile setup, troubleshooting, basic video editing, and content formatting. By managing asset libraries, tracking engagement, and staying current on trends and platform updates, you help ensure agents have the tools and guidance they need while supporting a consistent, professional, and innovative social media presence for Northrop Realty.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Implements and supports social media strategies developed by the Digital Marketing Strategist
- Provide guidance and training to Northrop Realty real estate agents on social media best practices, content strategies, and personal branding.
- Assist agents in planning and developing social media campaigns aligned with their business goals and quarterly marketing initiatives.
- Maintain a social media content calendar.
- Escalate comments/messages when appropriate; Escalate strategic/advanced social media questions to the Digital Marketing Strategist.
- Support onboarding sessions specifically related to social media.
- Assist with formatting and preparing content for multiple social media platforms.
- Maintain social media asset libraries.
- Draft captions for social media posts
- Support agents in maintaining consistent posting habits and provide reminders or guidance when needed.
- Assist with implementation and monitoring of paid social campaigns under the direction of the Digital Marketing Strategist
- Assist marketing with agent social media requests when available
- Support agents in developing engaging and authentic content, including images, short-form videos, captions, and storytelling.
- Provide troubleshooting and technical support to agents across platforms including Meta, Instagram, LinkedIn, TikTok, and YouTube.
- Assist agents in establishing or expanding their social media presence and growing their online audience.
- Compile performance reports and analytics summaries for leadership and marketing initiatives.
- Assist in compiling social media analytics and engagement data for reporting purposes.
- Collaborate with the marketing team to ensure social media strategies align with broader marketing initiatives and campaigns.
- Assist with capturing photo and video content at brokerage events and supporting real-time event coverage.
- Create standard operating procedures (SOPs) and resource guides addressing common social media questions and best practices.
- Provide basic video editing support for agent marketing and social media content.
- Live the Northrop Realty values in all interactions and communications.
Supervisory Responsibilities:
Qualifications
Required Skills/Abilities:
- Highly creative.
- Excellent organizational and analytic skills and attention to detail.
- Excellent time and project management skills; proven ability to multitask and meet deadlines
- Excellent verbal and written communication skills.
- Strong problem-solving abilities.
- Strong initiative.
- Some night and weekend work may be required.
- Strong people skills and interpersonal savvy.
- Ability to function well in a high-paced environment.
- Proficient with Google Workspace.
- Video editing experience with Capcut, TikTok, Edits, Instagram.
- Experience managing accounts on Instagram, Facebook, Tiktok, LinkedIn
- Experience with Asana, Canva, and Meta Business Suite.
- Ability to work flexible hours including some weekends (a non-typical Monday-Friday schedule).
- In-depth knowledge and understanding of social media platforms (Meta, Instagram, Twitter, TikTok, YouTube, LinkedIn, etc.) and how each platform can be deployed in different scenarios. Also has a working knowledge of social media tools (i.e., Hootsuite, Sprout Social, Sked Social, etc.) and monitoring and reporting services.
Education and Experience:
- High school diploma or equivalent required; Bachelor’s degree in marketing or a related field preferred.
- 2+ years of experience in social media marketing; real estate experience a plus.
Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift and carry up to 15 pounds at times.
Travel Required:
- Must be willing and able to travel to Northrop Realty events and between offices.
- Must maintain reliable transportation.
Confidentiality
This role may be privy to confidential information which shall not be shared other than with the parties involved in the transactions. Any breach in confidentiality may result in immediate termination.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Additional Information
Please note that this is an in-office position.
All your information will be kept confidential according to EEO guidelines.
The compensation for this position ranges from $50,000 to $60,000 annually, which equates to an hourly rate between $24.04 and $28.85.
