What you'll be doing:
As the Team Lead of Digital Marketing, you will lead a team responsible for generating and nurturing inbound leads through multi-channel marketing campaigns. This role plays a key part in driving provider engagement by connecting physicians and advanced practice providers with new opportunities.
You will oversee campaign strategy and execution across multiple digital channels while optimizing workflows, improving performance, and developing a cohesive customer journey that converts interest into qualified leads. Using data, automation, and continuous testing, you will identify ways to increase efficiency and drive measurable growth in both lead volume and quality.
You will manage and develop a team of digital marketing specialists while overseeing job board strategy, candidate sourcing initiatives, and other digital campaigns to maintain a strong and effective digital presence aligned with Medicus Healthcare Solutions’ business goals. This position reports to the Director of Marketing.
In this role you will:
- Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing environment.
- Oversee the execution of multi-channel outreach including email, SMS/text campaigns, job board messaging, and direct mail.
- Ensure consistent campaign execution, messaging alignment, and operational efficiency across all outreach channels.
- Monitor inbound lead generation and analyze campaign performance to guide data-driven improvements.
- Use insights to refine messaging, targeting, segmentation, and campaign timing.
- Test new approaches to improve response rates, reduce opt-outs, and increase lead capture.
- Evaluate and improve internal workflows to streamline campaign execution and lead generation.
- Implement marketing technology and automation to improve efficiency and scale campaign performance.
- Oversee the development and execution of email marketing campaigns to engage and nurture providers and clients.
- Design and optimize the customer journey from first touchpoint through lead capture.
- Manage job board partnerships and posting strategies to attract qualified providers while monitoring performance metrics.
- Identify opportunities to grow the provider database through campaigns, job board engagement, and digital touchpoints.
- Collaborate with recruiting and internal teams to ensure seamless handoffs from marketing-generated leads.
- Stay current on industry best practices, emerging trends, and digital marketing technologies.
Here's what we look for:
- Bachelor’s degree in Marketing, Business, or a related field
- Experience with marketing automation and CRM platforms; HubSpot and Salesforce experience preferred
- 5+ years of experience in digital marketing, with a focus on healthcare or staffing industries preferred
- Proven track record of developing and implementing successful digital marketing strategies
- Strong analytical skills and the ability to translate data into actionable insights
- Proficiency in digital marketing tools, analytics platforms, and marketing automation systems
- Excellent communication, leadership, and project management skills
- Must be self-motivated, well-organized, and able to manage and meet tight deadlines
- Proficient in Microsoft Office Suite and PowerPoint.
Why you should workwith us:
- Quarterly company bonus incentives
- Clearly defined benchmarks for career progression
- Unlimited Paid Time Off Full medical, dental, and vision benefits
- -starting DAY 1!
- 401K matching program, fully vested
- Comprehensive new-hire training and ongoing learning opportunities
- Quarterly company meetings and social events
- State-of-the-art fitness facility and free fitness classes offered each week.
- Volunteer Time Off
- Opportunity to go on President's Club (all-expense paid trip for two!)
Your character is more important than any level of skill, experience, or education. We expect all of our people to exhibit these common attributes: high level of integrity, desire for excellence, strong work ethic, results-oriented team player.
Medicus is proud to share our commitment to diversity and are excited to continue advancing and promoting DEI in the workplace.
