Pink Lily is a fast-growing women’s fashion brand that delivers trend-driven styles to our customers through our e-commerce platform.
Role Overview
The Content Coordinator (Video & Social) at Pink Lily is a hands-on, creator-driven role focused on producing high-performing, trend-forward video content for social media and paid ads. This role is all about capturing, editing, and executing scroll-stopping iPhone content that drives engagement and conversion.
You’ll play a key role in bringing our brand to life through short-form video, while also supporting live selling efforts and on-camera content execution.
Key Responsibilities
• Video Content Creation (Primary Focus)
• Shoot high-quality, engaging video content using iPhone for:
• TikTok, Instagram Reels, and paid social ads
• Capture both planned and real-time content (try-ons, trends, BTS, lifestyle)
• Stay on top of TikTok/IG trends and quickly turn ideas into content
• Attend photoshoot and travel to on location photoshoots as needed.
Video Editing & Optimization
• Edit short-form video content directly on mobile and/or editing tools (CapCut, InShot, etc.)
• Add text overlays, hooks, transitions, and trending audio to maximize performance
• Optimize content for engagement and conversion (strong hooks, pacing, CTAs)
Paid & Organic Content Support
• Create variations of top-performing content for paid ads
• Collaborate with marketing team to test and iterate on creative
• Understand what drives CTR, watch time, and conversions
Live Selling & Content Production Support
• Assist in planning and executing live selling events
• Help set up filming spaces, lighting, and product organization
• Coordinate and book models/talent for live sessions and video shoots
• Support on-camera talent with styling, flow, and product storytelling
Content Planning & Execution
• Contribute ideas for weekly content calendars and campaign moments
• Bring fresh, trend-forward concepts that align with Pink Lily’s brand
• Help execute content for new arrivals, promos, and launches
Qualifications
• 1–3+ years creating video content for TikTok, Reels, or similar platforms
• Strong iPhone shooting and editing skills
• Experience with CapCut (or similar editing apps)
• Deep understanding of social trends and what performs
• Comfortable working in a fast-paced, highly reactive environment
What Success Looks Like
• High-performing video content (views, engagement, conversions)
• Consistent output of on-trend, brand-right content
• Strong contribution to paid social creative performance
• Seamless execution of live selling events
Bonus Skills
• Comfortable being on camera (or directing talent)
• Experience in fashion, styling, or retail
• Basic understanding of paid social creative strategy
• Experience booking or coordinating talent
Tone / Brand Fit
• Obsessed with trends and social content
• Creative, scrappy, and quick-moving
• Understands what makes people stop scrolling
• Loves fashion and styling outfits
Pink Lily offers a complete benefits package including medical, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts.
Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran
