Assistant – Social Media, PR & Brand Operations
This role supports marketing, partnerships, and in-store brand execution across all locations. It is highly execution-focused and requires strong organization, attention to detail, and the ability to manage multiple workstreams simultaneously. This position serves as a direct assistant to leadership and reports directly to Bebe Lari.
Core Responsibilities:
Influencer & Community Growth
- Build and maintain a structured influencer database (categorized by reach, engagement, and brand fit)
- Conduct consistent outreach for collaborations, gifting, and events
- Identify new and emerging creators aligned with the brand
- Track influencer performance and maintain organized reporting
Brand Partnerships & PR
- Proactively source and outreach to brands for partnerships and collaborations
- Coordinate campaigns from initial outreach through execution and recap
- Assist with PR efforts including media outreach, gifting, and press opportunities
- Track deliverables and ensure all partnership obligations are fulfilled
Campaign Coordination & Execution
- Act as liaison between internal team, designers, printers, and store teams
- Manage timelines, approvals, and asset delivery across all campaigns
- Oversee production and distribution of all marketing materials
- Ensure smooth rollout of campaigns across all locations
Store Visuals & Brand Standards
- Conduct regular in-store “look & feel” checks across locations
- Ensure all posters, menus, and signage are current, properly placed, and aligned with brand guidelines
- Identify and flag outdated or inconsistent materials and coordinate updates
- Maintain a standardized checklist to ensure consistency across all stores
Social Media & Content Support
- Assist with content planning and execution across social platforms
- Coordinate content shoots including talent, product, and logistics
- Monitor engagement (comments, DMs) and flag opportunities
- Track performance and provide basic insights
Platform & Menu Management
- Update and maintain items, pricing, and visuals on Square
- Ensure consistency across in-store systems and third-party platforms
Paid Ads & Growth Support
- Assist in managing ad campaigns (Meta, Google), including setup, monitoring, and reporting
- Track performance and flag optimization opportunities
Pet Brand Support
- Lead outreach and partnerships for Kreation Pets
- Support influencer seeding and marketing initiatives for the pet vertical
Operations & Administrative
- Maintain organized trackers for influencers, partnerships, and campaigns
- Ensure deadlines are met and projects are executed on time
- Support ad hoc marketing, PR, and operational needs as they arise
Preferred Qualifications:
- Strong organizational and project management skills
- Comfortable with outreach (email, DM, relationship management)
- Familiarity with social media, influencer marketing, and basic analytics
- Detail-oriented with ability to manage multiple priorities
- Experience with Square or similar systems preferred
Compensation:
- Hourly role based in Los Angeles
- Compensation dependent on experience
