Job Summary
We are seeking a dynamic and results-driven Google Ads Specialist / Social Media Expert to elevate our digital marketing efforts. In this role, you will develop, implement, and optimize paid advertising campaigns across multiple platforms, including Google Ads, Facebook Advertising, Twitter Ads, and Bing Ads. Your expertise will drive targeted traffic, increase conversions, and maximize ROI for our diverse client portfolio. This is an exciting opportunity for a motivated marketer passionate about performance marketing and digital innovation to make a tangible impact in a fast-paced environment.
Responsibilities
- Create, manage, and optimize PPC (Pay-Per-Click) campaigns across Google Ads, Bing Ads, and social media platforms to meet client objectives.
- Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-value search terms that boost campaign performance.
- Develop compelling ad copy and creative assets tailored to target audiences on platforms such as Facebook, Twitter, and Google Display Network.
- Monitor campaign performance using Google Analytics, Web analytics tools, and Google Tag Manager to track key metrics like click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA).
- Implement conversion optimization strategies by analyzing data insights and adjusting bids, targeting parameters, and ad placements accordingly.
- Manage media buying budgets efficiently across channels to ensure maximum reach while maintaining cost-effectiveness.
- Collaborate with the marketing team to develop media planning strategies that align with overall digital marketing goals, including SEO integration for holistic campaign success.
Requirements
- Proven experience in performance marketing with a strong understanding of SEM (Search Engine Marketing) and social media advertising.
- Expertise in managing Google Ads campaigns from setup through optimization; familiarity with Google AdWords platform is essential.
- Knowledge of Facebook Advertising, Twitter Ads, Bing Ads, and other digital media buying tools such as DoubleClick.
- Strong skills in keyword research, audience targeting, and campaign segmentation to maximize engagement.
- Proficiency in web analytics tools like Google Analytics and Google Tag Manager for tracking campaign success and user behavior insights.
- Experience with affiliate marketing strategies and E-commerce platforms to support sales-driven campaigns.
- Ability to analyze data trends for continuous improvement in campaign performance and ROI.
- Excellent budgeting skills with the capacity to allocate resources effectively across multiple channels.
- Familiarity with SEO tools and techniques for integrated digital marketing efforts aimed at increasing organic visibility alongside paid campaigns. Join us if you’re passionate about leveraging cutting-edge digital advertising tools to craft impactful campaigns! We offer a vibrant environment where your skills will directly contribute to our clients’ growth while advancing your career in the ever-evolving world of digital marketing.
Pay: $16.00 - $30.00 per hour
Work Location: In person
