Strategy and Operations Lead
Williams Racing | US Growth & New Verticals
Company Description
For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.
Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors' Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers' Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid
Job Description
We are seeking a highly analytical and commercially driven Strategy and Operations Lead to own the identification and launch of new US market verticals for Williams
Racing.
Formula 1 is one of the fastest-growing sports in the United States, and Williams Racing is moving decisively to capture that momentum. This is a high-impact, entrepreneurial role focused on building new revenue streams and audience touchpoints from the ground up — spanning fan experiences, live events, immersive activations, STEM-inspired programming, and brand partnerships. You will work closely with senior leadership, including C-suite stakeholders, to define strategic direction and drive initiatives from concept through to commercial
launch.
Main Responsibilities
- Lead end-to-end scoping and launch of new US verticals from fan experiences and live events to immersive brand activations and STEM-inspired programming- Analyse the US sports, entertainment, and experience economy to identify whitespace opportunities for Williams Racing to grow its fanbase and commercial footprint
- Map and evaluate the competitive landscape across fan engagement, experiential events, and sports-adjacent entertainment to inform strategic direction
- Lead hypothesis-driven research (quantitative and qualitative), including market sizing, audience analysis, consumer interviews, and concept testing with US audiences
- Build robust operating and financial models to evaluate the commercial viability of new verticals and inform investment decisions
- Translate insights into clear strategic recommendations and executive-level presentations, driving these through to execution
- Develop and manage cross-functional project plans to ensure seamless delivery of new vertical launches across multiple workstreams
- Proactively identify and mitigate execution risks, escalating where appropriate
- Define and track KPIs/OKRs for each new vertical, building dashboards to measure performance and commercial impact
- Serve as a primary point of contact for US-based partners including event operators, venue networks, and brand collaborators as new verticals scale
Key Skills & Experience
- Significant experience in strategy, operations, consulting, or investment banking, with direct exposure to US market entry, new vertical launches, or experience economy businesses
- Proven ability to lead complex, cross-functional projects and manage senior stakeholders in a fast-moving environment
- Understanding of the US sports, live events, or fan engagement landscape is strongly preferred
- Strong analytical capability with experience in data-driven decision making, market sizing, and hypothesis testing
- Excellent written and verbal communication skills, with experience presenting to C-suite audiences
- Advanced skills in financial and operating modelling, data analysis, and insight generation
- A builder's mindset comfortable with ambiguity and energised by creating structure where
none exists
- Strong relationship-building skills and a highly collaborative approach
- Highly organised with excellent prioritisation and time management
Qualifications
- 5+ years' experience in a relevant strategic or operational role
- Background in consulting, strategy, or financial analysis strongly preferred
- MBA or equivalent qualification is advantageous- Experience working within sports, entertainment, live events, or fan experience businesses is highly desirable
Why join Williams?
F1 is having a cultural moment in the US and Williams Racing is building the infrastructure to turn that energy into lasting commercial growth. You'll be joining at the ground floor, with a rare opportunity to define and launch high-profile new verticals with genuine scale potential.
This is a role where you can:
- Build something from the ground up in one of the world's most exciting sports markets
- Work at the intersection of sport, entertainment, and fan culture
- Leave a tangible mark on how Williams Racing shows up for fans across the United States
Additional information
- Travel across the US will be required as new verticals scale
Salary: $150,000 – $174,000
You will be eligible for an annual performance-based, discretionary bonus.
Williams Racing is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reason
able job adjustments.
