Company Description
GoGather is an experiential marketing agency that directly impacts the success of our client’s business by developing strategies for and execution of meaningful gatherings. Our mission is to create a caring and fun-loving work environment that motivates and inspires people to cultivate the success of others. GoGather is built on a culture of fun, caring, freedom, self-reliance and the support of others. Joining GoGather is a special opportunity to participate in and add to our culture by adding your unique skills, talents, and personality to our team. Our goal is to leave a lasting mark on our industry and community.
Role Description
This is a full-time hybrid role for a Marketing Coordinator based in the Dallas-Fort Worth Metroplex, with the flexibility to work from home part-time. As the Marketing Coordinator at GoGather, you will help drive brand visibility, support business development efforts, and contribute to the storytelling behind our work and events. This role is hands-on and collaborative, with exposure across content, sales support, and strategic initiatives.
What You'll Do:
- Produce written and multimedia content for the website, including SEO-optimized articles, infographics, and more.
- Produce social media content, including videos, photos, captions, etc.
- Support with social media advertising as needed.
- Assist the project management team with client-facing materials, including annual review decks
- Support the sales process through proposal development, communications, and collateral
- Send out biweekly email campaigns and ongoing drip campaigns
- Support the execution of marketing initiatives throughout the company
- Conduct competitive research and track industry trends
- Collaborate with event partners to develop content and identify co-marketing opportunities
- Prepare monthly or quarterly reporting for leadership
- Work closely with the Director of Strategic Partnerships to support their efforts of client relationships, the Affiliate Program, Executive Gather Group, and all other efforts.
- Additional marketing tasks as needed - role is open to change as agreed upon by you and our Marketing Manager.
- All other duties and responsibilities as assigned.
Who You Are & What You Will Bring:
To perform this job successfully, an individual must be able to perform each essential duty with consistency.
- 2-3 years of marketing experience, with a focus on content writing.
- Experience with social media platforms, including LinkedIn, YouTube, and Instagram, with an understanding of trends and strategies for each platform
- Experience with email platforms
- Familiar with AI tools and able to apply them to content development
- Strong writing and communication skills
- Ability to work with multiple different stakeholders effectively
- Ability to communicate effectively with potential new clients and current clients
- Proactive and creative thinker with effective ability to “think on your feet”
- Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays, as needed
- Proficient in Microsoft Office and comfortable adapting to new tools and technology
Preferred Qualifications:
- Understanding of the events industry or previous experience in event management
- SEO experience, including tools like Surfer SEO or Ahrefs
- Video editing experience (Kapwing or similar tools)
- Experience with Hubspot
