Content & Digital Marketing Specialist
Virginia Youth Soccer Association (VYSA) - Fredericksburg, VA (Hybrid / On-site for events)
About the Role
We’re looking for a hands-on Content & Growth Specialist to help us tell the story of soccer across Virginia
and expand our digital reach.
This is not a traditional marketing role.
You will be on the ground capturing real moments, turning them into compelling content, and driving
measurable growth across our platforms, programs, and partnerships.
What You’ll Do
Content Creation & Storytelling
- Capture video and photo content at events, matches, and programs
- Produce short-form and long-form content (social, reels, features)
- Design clean, engaging visuals (social graphics, simple layouts)
- Contribute to VYSA digital publications (e.g., Touchline)
- Tell stories that highlight players, clubs, and community impact
- Capture, edit, and publish content quickly (often same day during events)
Content Ownership & Execution
- Own and manage weekly content calendar across platforms
- Deliver consistent content output across: Instagram, TikTok, Facebook, YouTube
- Ensure real-time or near real-time storytelling during major events
Growth & Campaign Execution
- Plan and execute digital campaigns (social, email, paid)
- Support sponsor visibility through creative activations
- Manage and grow social media channels
Performance & Optimization
- Track performance across content and campaigns
- Analyze engagement, reach, and conversion metrics
- Continuously improve based on data
- Report on key KPIs:
o Audience growth
o Engagement rates
o Content performance
o Sponsor exposure
What We’re Looking For
- 1–3 years’ experience in digital marketing, content, or media
- Strong video/content creation skills (mobile + editing tools)
- Basic design capability (Canva / Adobe – clean, modern visuals)
- Ability to execute quickly and independently
- Strong storytelling instinct (not just posting)
Technical Tools (Preferred)
- CapCut / Adobe Premiere / Final Cut
- Canva / Adobe Creative Suite
- Meta Business Suite / Google Analytics
- Email marketing platforms (bonus)
Role Requirements
- Must be able to work outdoors at events and travel across Virginia
- Must be comfortable with long event days and weekend work
- Must be able to capture and produce content in fast-paced environments
Bonus
- Experience in sports, events, or community-based organizations
- Familiarity with Meta Ads, Google Ads
- Eye for storytelling and brand-building
Why This Role Matters
This role sits at the center of how we:
- Grow participation and engagement across Virginia
- Deliver value to our partners and sponsors
- Bring the VYSA story to life at scale
What Success Looks Like
- Consistent, high-quality content from events and programs
- Growth in reach, engagement, and audience size
- Strong visibility and activation for partners
- Clear reporting on what’s working and what’s not
Growth Opportunity
- Opportunity to grow into a leadership role as VYSA expands its digital and sponsorship strategy
- High visibility and direct impact on organizational growth
Compensation & Benefits
- Salary range: $40,000 – $50,000 (based on experience)
- Full-time position (Fredericksburg-based)
- High ownership and visibility within the organization
Benefits
- Health, dental, and vision insurance (90% employer-paid)
- 401(k) retirement plan
- Paid time off (PTO)
- Opportunity for growth within a rapidly evolving organization
How to Apply
Send:
- Resume
- Portfolio or examples of content (video/social preferred)
To: serkan@vysa.com Applications without content samples will not be considered.
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Retirement plan
- Vision insurance
Work Location: In person
