Who We AreRationAle Brewing kicked off in 2022 with a pretty unapologetic take: we’re here to raise the bar for non-alcoholic beer—because it should taste like the best damn beer in your cooler, full stop.
We fully ferment & brew our beer the same way traditional craft beer is made to 5% ABV then remove the alcohol. No shortcuts. No gimmicks. Just great beer without the alcohol.
We are one of the fastest-growing non-alcoholic craft beer brands in the United States, building a brand that shows up in real life, from trailheads to backyard barbecues to nights out.
The RoleThis is not a sit-back-and-manage-the-distributor role.
This is all about the hustle & grind, building a brand, driving velocity, and dominating the market
As the LA Market Manager, you will operate as a high-impact individual contributor responsible for making RationAle a brand that distributors, buyers, and accounts prioritize. This is a field-facing role with no direct reports.
Core Responsibilities
Distributor Relationships and ExecutionBuild strong relationships with distributor teams and become a trusted partner in the market. Align on priorities, drive placements, and ensure execution is happening consistently.
Retail and On-Premise GrowthSecure new placements and expand presence in accounts that matter. Focus on driving real velocity and sustainable growth, not just adding distribution.
Sell-Through and PerformanceExecute programs that move cases and support distributor teams with clear direction. Use data to identify what is working, where gaps exist, and take action to improve performance.
Brand Presence in MarketShow up where it matters, including key accounts, events, and local communities. Represent the brand with credibility and consistency.
Ownership of Your MarketTake full ownership of market performance. Manage resources effectively, bring forward opportunities, and continuously improve execution across your territory.
What It Takes to SucceedAn entrepreneurial mindset with strong ownership and accountability. A bias for action and the ability to move quickly in a fast-paced environment. Strong relationship-building skills with distributors, retailers, and buyers. A scrappy and resourceful approach to problem solving. Comfort using data to guide decisions. Strong communication and follow-through with urgency.
Qualifications2 or more years of experience in beverage, alcohol or a CPG related industry. Experience working with distributor networks and retail & on premise accounts. Proven ability to drive sell-through, not just distribution. Experience operating as an individual contributor in a field-based role. Strong communication and relationship management skills.
RequirementsBased in Los Angeles, California. Valid driver’s license and reliable transportation. Willingness to travel locally within the market. Ability to work occasional nights and weekends. Ability to lift up to 75 pounds.
Compensation and BenefitsCompetitive base salary plus performance-based bonus. Equity opportunity for the right candidate. Health benefits. Travel and entertainment budget.
Why This Role MattersWe are not trying to be another option on the shelf.
We are building a brand that defines what non-alcoholic craft beer should be.
If you are looking to build something, take ownership of a market, and help scale a brand with real momentum, this is that role.
