Digital Marketing Specialist

LEA Professional • Full-time • South Bend, IN, US • $55k - $67k / year • 3w ago

Description

LEA Professional is looking for a detail-oriented Digital Marketing Specialist to support our marketing initiatives across paid, earned, shared and owned media channels, with a primary focus on content development and campaign execution. The ideal candidate will have extensive knowledge in planning, executing and analyzing content marketing initiatives and paid advertising campaigns across key channels, including LinkedIn, Facebook, Instagram, and Google. This role is perfect for someone who thrives in a fast-paced environment, enjoys collaboration, and wants to make a measurable impact on brand visibility for an industry leading manufacturer.

About LEA Professional

LEA innovates audio solutions for the Professional, Commercial, and Residential audiovisual technology integrators. Our products power the audio systems in some of the world’s most recognizable venues to create an unmatched experience for listeners. Applications include sound reinforcement for Professional Sports Stadiums & Arenas, Transportation, Hospitality Venues, Corporate, and even Residential Home Systems. Our served market exceeds +$8B and continues to grow globally, offering exciting challenges that are intellectually stimulating and entertaining.

Responsibilities

· Write, edit, proof, and publish engaging content for blogs, newsletters, webpages, and social media posts—manage and schedule content across multiple platforms

· Assist in the planning, execution and analysis of integrated marketing campaigns, including paid advertising programs (Google PPC) and sponsored content (Facebook and LinkedIn)

· Coordinate with internal teams, agency partners and customer stakeholders (dealers, distributors, and integrators) to meet project deadlines—primary deliverables include case studies, new partner announcements and product releases

· Maintain and update the company website, ensuring content accuracy and SEO best practices

· Support event and tradeshow planning, including asset development and post-event follow-up

· Assist in the creation of sales enablement materials such as brochures and presentations

· Keep partner marketing kit updated with the most current assets

· Support PIM requests for key commercial accounts

Characteristics

The key characteristics of the Digital Marketing Specialist focus on interpersonal skills that enable leadership and revenue success through excelling at Marketing objectives.

· Communication skills: they listen first and speak second. They are aware of the message they transmit to the team, how it is delivered, and how it’s perceived

· Integrity and trust: they never ask the people they interact with to do something immoral, illegal, or something that goes against a company’s core values

· Ability to build relationships with peers, cross-functional counterparts, and upper management: They are committed to helping others be successful

· The ability to prioritize and effectively manage time

· High achieving, ambitious, and results-oriented

· Ability to keep up in a fast paced and high growth environment

Qualifications

· Bachelor’s degree in Marketing, Communications, or a related field

· Brand and/or product marketing experience (agency or in-house)

· Detail-oriented with the ability to manage multiple projects simultaneously

· Strong written and verbal communication skills

· A proactive, curious mindset with a willingness to learn and adapt

· Working knowledge of social media management software (Agorapulse), email marketing platforms (Mailchimp), project management applications (Trello), and analytics platforms (Databox)

· Basic understanding of SEO, SEM and content strategy

· Experience with WordPress or similar CMS platforms

· Familiarity with graphic design tools (e.g. Canva, Adobe Express)

· B2B manufacturing or tech industry experience is a plus

Job Type: Full-time

Pay: $55,000.00 - $67,000.00 per year

Benefits: