This regional BDM role is field-forward, highly cross-functional, and responsible for activating the Vulcan portfolio through hands-on end-user and dealer engagement, regional chain support, market intelligence, and in-territory training events.
The successful candidate will be an energetic relationship builder who thrives in the field and can translate customer needs into clear actions that drive near-term sales results and long-term market share growth.
Scope & FunctionThe BDM is a highly visible commercial role that reports to the Senior Director of Sales Operations and requires close alignment with Product Managers, Culinary, and Marketing and the ITW Food Equipment Group sales organization including Regional Directors and Territory Sales Managers. The idealcandidate is responsible for advancing Vulcan’s full portfolio within assigned states by influencing reps, dealers, consultants, and end-users.
Success requires:
- Exceptionalbusiness acumen and field selling skills.
- Strong interpersonal capability to build trust across the dealer/rep ecosystem.
- Ability to activate programs, launches, and pricing strategies in-region.
- High levels of accountability, autonomy, and strategic execution.
The BDM is the go-to regional expert on competitive activity, dealer behavior, regional chain opportunities, and territory growth levers, and is responsible for coordinating in-market initiatives that accelerate adoption of Vulcan equipment.
EssentialResponsibilitiesTerritory Leadership & Sales Growth
- Follow and execute ITW Enterprise Strategy, ITW Toolkit, Core Values, and Code of Conduct as a business leader
- Drive share gain and revenue growth across the full Vulcan portfolio within the assigned region.
- Lead joint sales efforts with manufacturer representatives, dealers, regional chains, and end users.
- Partner with Regional Directors to execute territory-specific plans that align with national programs and 80/20 priorities.
- Identify, develop, and close regional opportunities including remodels, spec conversions, multi-unit regional chains, and emerging operators.
Field Training & Market Activation
- Deliver hands-on product training for reps, dealer teams, consultants, and end users (in-market and at Vulcan Experience Centers).
- Execute regional launch plans for new products, programs, or promotional initiatives.
- Lead regional cooking demos, road shows, buying-group events, and consultant engagement sessions coordinating with the Culinary team.
Dealer & Consultant Engagement
- Strengthen relationships with our 80 dealer partners through recurring visits, strategic planning, and shared funnel visibility.
- Support dealer quoting, pipeline development, and competitive positioning.
- Develop strong connections with foodservice design consultants, delivering spec updates, training, and project support.
- Track regional pricing pressures, market trends, and operator needs to inform product roadmaps and forecasting.
Cross-FunctionalCollaboration
- Partner with Product Managers on real-time feedback, new product adoption, and pricing updates.
- Work with Culinary to support regional demo events, chain menu testing, and equipment performance evaluations.
- Collaborate with Marketing on local promotions, content needs, collateral, and customer success stories.
Operational& Administrative Excellence
- Maintain CRM updates (Dynamics 365) with accurate activity logs, opportunities, and forecast insights.
Bachelor’s degree in Business, Marketing, Engineering, Hospitality, or equivalent professional experience.
