Position OverviewIf you believe that demand generation is the engine of revenue growth, that urgency is a competitive advantage, and that a marketer's job is not finished until pipeline is created, you may be a perfect fit for SpryPoint's Head of Marketing.
This is a full-stack marketing leadership role. The Head of Marketing serves as a strategic partner to the CRO and executive leadership team, owning the programs, systems, and content that create inbound pipeline, drive market awareness, and sharpen SpryPoint's position as the category-defining native SaaS platform in the utility CIS market. This is a builder role - you will inherit a lean marketing function with a strong contractor base and be accountable for transforming it into a measurable demand creation engine.
SpryPoint's buyers are utility directors, CFOs, and executive teams operating in slow, multi-stakeholder procurement environments, frequently guided by selection consultants, with buying cycles that span 18 to 24 months. The North American utility market is in the middle of a generational technology replacement Supercycle, with the majority of existing Customer Information Systems 20 to 40 years old. The Head of Marketing must understand how to create early awareness before an RFP is issued, disrupt the status quo of incumbent upgrade decisions, and sustain engagement across a long and complex buying journey.
This role requires a revenue marketing-led profile with strong product marketing instincts. The ideal candidate excels in demand generation, pipeline creation, and field/partner alignment- and brings a working command of product positioning, competitive messaging, and buyer narrative. A dedicated PMM/Brand hire will be added in a future phase to extend and deepen the positioning function.
Core Responsibilities1. Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales.
- Build and own SpryPoint's digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP>
- Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results>
- Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable>
- Develop an Account Based strategy that targets companies within SpryPoint's ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths>
- Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals>
- Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline>
- Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns>
- Own strategy and executive oversight for SpryPoint's full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences>
- Lead strategic planning for SpryPoint's annual client conference (300+ planned attendees, Oct '26, $1M investment) including programming, sponsorship, logistics, and attendee experience>
- Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline>
2. Product Marketing & Positioning - Owning SpryPoint's category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas.
- Own SpryPoint's market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework>
- Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage>
- Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights>
- Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories)>
- Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions>
- Define SpryPoint's narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20-40-year-old CIS platforms>
- Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework>
- Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets>
- Develop an analyst and industry influencer engagement strategy, including selection consultant briefings and advisory relationships that build pre-RFP awareness>
- Leverage AI to create a system that takes signals from the market, competitors, and social media to create content, battlecards, and updated messaging for SpryPoint>
3. Content Strategy & Brand - Directing content output and brand consistency in service of pipeline creation and positioning goals.
- Utilize AI and a network of agencies and contractors spanning content, design, and web, managing output to support a GTM-aligned content calendar>
- Build a content engine that serves every stage of the buyer journey: thought leadership and market education, mid-funnel persona-specific assets, and late-stage proof content>
- Ensure all marketing content aligns to SpryPoint's GTM strategy, ICP tier priorities, and campaign calendar>
- Own SpryPoint's web presence as a demand generation asset; SEO strategy, conversion optimization, and content currency>
4. GTM Engineering & Team Leadership- Partner with the VP of Revenue Operations on lead scoring, ABM targeting, and outbound prospecting campaign operationalization>
- In collaboration with RevOps, build the reporting cadence, dashboards, and KPIs delivering marketing performance visibility with board-level consumption in mind-including pipeline contribution, inbound lead volume, cost per lead, and event ROI>
- Modernize the tech stack to bring in cutting edge, AI-powered tools that enable the marketing team to work faster and more efficiently>
- Assess the existing marketing contractor stack within 60 days and present a structured org recommendation to the CRO>
- Advise on the timing and profile for a dedicated PMM/Brand hire as a next-phase addition to the marketing team>
- Advise on the timing for hire and development of a Demand Generation Manager>
- Manage the full marketing budget with transparency to spend-to-pipeline ratios>
- Work closely with Sales, RevOps, Product, and external partners to ensure marketing strategy is integrated and supporting overall GTM objectives>
Qualifications and CompetenciesCore Requirements - The ideal candidate is primarily a revenue marketer, with strong experience in demand generation, pipeline creation, and field/partner alignment, plus complementary strengths in product marketing, brand positioning, competitive messaging, and buyer narrative.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
- 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
- Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
- Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
- Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
- Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
- Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
- Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus
Preferred- Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles
- Experience owning large-format annual client conferences and high-investment industry event programs
- Background in high-growth, PE-backed, scale-up SaaS environments
- Familiarity with channel partner marketing models and partner-influenced pipeline reporting
- Experience building or scaling a product marketing function, or working closely alongside a PMM team
