Position Purpose This position is responsible for planning, writing, implementing and evaluating marketing plans that support corporate strategic initiatives. It works collaboratively with department colleagues, service line administrators and clinical staff to ensure high quality marketing strategies are developed and executed.
The Marketing Business Partner reports to the Manager of Marketing, and possesses basic graphic design skills, a high degree of creativity, project and time management skills, as well as excellent written and verbal communication skills. In addition, this position possesses critical thinking, research and plan writing skills.
This role is proficient in marketing strategy, customer service, content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
This position must have the ability to work early mornings, evenings and weekends on occasion to participate in after-hours production work, events or focus groups.
Nature and Scope
- Positively interact with departments and organization to develop and implement small to medium scale marketing plans.
- Adheres to system and department compliance policies, and any and all applicable laws and regulations.
- Maintain the highest level of marketing strategy, customer service and satisfaction when working with internal and external colleagues.
- Develop and write content to serve department objectives that is on-brand, consistent in terms of style, quality, tone of voice and optimized for search and user experience for all channels of content including offline, online, social media, email, mobile, video, print and in-person.
- Work with team members to maintain the highest level of marketing strategy, customer service and satisfaction.
- Define, evaluate and develop success metrics for measuring marketing plans. Compile data, analytics and project milestones to report on success metrics.
- Possess independent judgement and the ability to prioritize and manage workflow and meet deadlines and budget targets, while handling a variety of details and follow through on projects with accuracy and timeliness.
This position does not provide patient care.
Disclaimer The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
Minimum Qualifications
Requirements - Required and/or Preferred
Name Description Education: Must have working-level knowledge of the English language, including reading, writing and speaking English. Bachelor’s degree in Marketing, Communications, Public Relations, Advertising or related field required. Proven experience in a related position may be exchanged for degree. Experience: Minimum three years’ experience in Marketing, Advertising, Public Relations, or Communications required; one year of healthcare experience preferred. Experience with creating compelling messages for different target demographics. Graduate-level education may be exchanged for experience.
License(s): None. Certification(s): Google Analytics Certification preferred. Computer / Typing: Must be proficient with Microsoft Office Suite, including Outlook, PowerPoint, Excel and Word and have the ability to use the computer to complete online learning requirements for job-specific competencies, access online forms and policies, complete online benefits enrollment, etc.
