What You’ll Do
- Own digital merchandising across collections and homepage based on performance, seasonal priorities, and inventory position
- Curate product visibility, filters, and digital presentation to to optimize both aesthetic cohesion and conversion performance
- Lead ongoing PDP (product detail page) optimization such as SEO, metafields, tags, imagery, etc. with an understanding of how content influences customer decision-making
- Build and continuously refine landing pages tied to marketing campaigns, ensuring alignment between traffic source and on-site/platform experience
- Translate performance data (from Tableau and Shopify reports) into actionable adjustments and new initiatives
- Align site merchandising with paid, email, and organic marketing initiatives to ensure a cohesive customer journey
- Support content planning and photoshoots to ensure digital assets meet performance and brand standards
- Execute basic image adjustments (crop, color consistency, resizing) to maintain visual quality across the platform
Qualifications
- 2-5 years Shopify/DTC e-commerce experience (in lifestyle or apparel)
- Strong understanding of digital merchandising within a retail environment
- Hands-on Shopify backend proficiency; (bonus: paid advertising and email)
- Working knowledge of digital marketing channels and how traffic converts on-site
- Ability to analyze attribution data and make revenue-driven recommendations
- Creative eye for visual presentation and brand consistency
- Familiarity with Adobe/creative tools for asset preparation
Ideal Candidate
- Balances analytical thinking with strong visual taste
- Understands how layout, imagery, and product positioning influence customer behavior
- Proactive, organized, solution-oriented, and detail-driven
- Comfortable in a fast-paced, seasonal retail environment
- Trend-aware and customer-centric
- Please let us know if you are also proficient in: ads (Meta, Google) backend, Klaviyo
Thank you for your interest in the Digital Merchandising & eCommerce Specialist role. ** Please note that applications with incomplete or unthoughtful responses to the pre-screen questions will not be considered.
Benefits
Remote candidates will be considered for a contractor role.
Local to Baton Rouge, LA will be considered for hybrid/onsite role which includes benefits such as: health, dental, 401k match, Paid time off, associate discount.
About Us
Southern Marsh is a leading multi-channel retailer of apparel with authentic southern class in over 700 specialty retailers, a thriving e-commerce business, and 4 company-owned brick-and-mortar stores in Louisiana, Mississippi and Alabama.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Have you directly managed product collections, PDP optimization, or homepage merchandising? If so, highlight examples of experience.
- In what ways have you used performance data to adjust merchandising or product placement? Please give a brief example.
- From the "Lifestyle / Apparel (clothing) + ecommerce/marketing" experience, for which brands?
- How do you stay up to date with trends?
Experience:
- hands on Shopify PLUS (backend): 2 years (Required)
- Virtual Merchandising: 2 years (Required)
- Lifestyle / Apparel (clothing) + eCommerce/marketing: 2 years (Required)
Work Location: Remote
