Location: New York City preferred
Type: Full-time
Compensation: $80K–$115K
Ping is a venture-backed NYC consumer app helping people discover better ways to spend, shop, and experience the city.
We’re looking for a Social Media Manager to own Ping’s consumer-facing content across TikTok, Instagram, and other social channels. This person should have a strong B2C background, understand internet culture and short-form video, and be able to turn product ideas, NYC lifestyle, pop-ups, creator content, and user behavior into content that feels native, fun, and culturally relevant.
This is not a passive content calendar role. We’re looking for someone who can own the content function end-to-end: develop the strategy, create and test content formats, manage creators, capture event content, edit or guide edits, track performance, and continuously refine what works.
What You’ll Do
- Own Ping’s social media strategy across TikTok, Instagram, and other consumer channels
- Develop repeatable content formats around NYC spending, lifestyle, pop-ups, social behavior, and product moments
- Create, shoot, edit, or direct short-form video content
- Work with creators, interns, and internal team members to produce content consistently
- Capture content at Ping events, pop-ups, and local activations
- Build a distinct voice and identity for Ping across social channels
- Track content performance and use data to improve hooks, formats, posting strategy, and audience growth
- Stay close to consumer trends, creator culture, and what is working across TikTok, Reels, and emerging social formats
What We’re Looking For
- 1+ years of experience in social media, content, growth, or brand marketing, ideally for a B2C consumer brand, app, marketplace, lifestyle brand, or startup
- Strong understanding of TikTok, Instagram Reels, short-form video, memes, and internet-native storytelling
- Ability to own content from idea to execution, not just manage posting
- Comfortable working in a fast-moving startup environment
- Strong taste in consumer content and brand voice
- Experience working with creators, UGC, events, or community-driven campaigns
- Comfortable appearing on camera
Bonus: If you’re already a content creator or have grown your own TikTok/Instagram account, that’s a big plus.
Why Join Ping
You’ll be joining at an early stage and will have the opportunity to shape the voice, content strategy, and public identity of a new consumer product from the ground up. This role is ideal for someone who wants real ownership, moves fast, and understands how to make a consumer brand feel alive online and offline.
