CREATIVE STRATEGIST
AT A GLANCE
Role: Creative Strategist
Reports to: VP Commerce
Works with: Demand generation, creators, editors, designers, and our technical team
Works inside: Our paid and sales channels (Meta, Google, Shopify, Amazon, TikTok Shop), plus a modern creative-analytics and BI stack
Location: Ketchum, ID
Employment type: Full-time
ABOUT EDJY
EDJY is a consumer brand building a passionate community across TikTok, Reddit, Instagram, and Facebook. We move fast, create products people love, and care deeply about how customers and creators experience our brand. We believe small details deserve big attention, and that better tools build better habits.
WHY THIS ROLE EXISTS
EDJY ships more creative than most brands our size, across more channels, and we have built the systems to know what is working. What we do not yet have is the person who turns that knowledge into the next thing we make. We have plenty of numbers. We are hiring for the judgment that decides what they mean.
This is a judgment role, not a number-crunching one. The routine analysis is handled, so your time goes to the part the analysis cannot do: understanding who the EDJY customer is, forming a sharp hypothesis about which message fits which buyer, proving it out, and turning it into creative direction the team can run with. You are the bridge between the numbers and the art, and you own the calls that decide what we make and why.
WHERE YOU FIT: THE JUDGMENT, NOT THE COUNTING
This is the heart of the role. The system does the repetitive, scalable work. You do the thinking that decides what we make and why.
You own the judgment:
• Designing the labels we tag ads by (hook, format, angle), then spot-checking that they hold up.
• Reading the patterns the system surfaces and deciding which are real and worth acting on.
• The calls: what to test next, when to kill an ad, when to put more money behind a winner.
• Turning all of it into creative direction and briefs the team can run with.
• Taste. Knowing why an ad works, beyond what any metric shows.
The system handles the counting:
• Finding patterns across the data, consistently and at scale.
• Labeling every ad by hook, format, and angle.
• Tallying what won and what lost, broken down by audience.
• Spotting fatigue as it sets in.
• Writing up the weekly readout.
• Answering plain-English questions straight from the data, so you are not waiting on a report.
WHAT YOU WILL OWN
1. Define what good looks like
• Decide what winning means for EDJY on a given campaign: total sales, new customers, or new to brand views. The system can only find patterns once you have told it what matters.
• Design the labels the machine uses to tag ads (hook, format, angle), and spot-check that they hold up. You set the categories, the LLM does the labeling at scale.
• Get fluent in our analytics tools, interrogate the data directly in plain English, and become the person who knows what the numbers are actually saying. When something genuinely new needs building, you partner with our technical team, but the day to day is self-serve.
2. Turn signal into decisions
• The system surfaces the patterns, the audience breakdowns, and the fatigue flags, and drafts the weekly readout. You decide which patterns are real and worth acting on.
• Make the calls the data sets up: what to test next, when to kill an ad, when to put more spend behind a winner.
• Move the team from celebrating one winning ad to understanding winning structures. For example, a problem-first hook plus demo over a lifestyle plus emotional hook for a given buyer.
3. Direct the creative
• Translate the decision into specific, usable direction. Not “make better hooks,” but “test a problem-first hook on the toenail cutter for the 45-plus audience, where our demo-led statics are over-indexing.”
• Write or co-write briefs that point creators and editors at what the data supports.
• Review incoming creative against the hypothesis it was built to test, and give concrete, actionable feedback.
• Keep everything aligned to EDJY's brand voice and pillars while pushing performance: Precision Craftsmanship, Customer-Centric Design, Radical Transparency, Domestic Manufacturing, Sustainable Innovation.
WHAT WE ARE LOOKING FOR
Judgment and taste:
• Strong creative judgment. You can look at an ad and say why it works, beyond what the metrics show.
• Good instincts on incomplete information: what is worth acting on, what to test next, when to cut or scale.
• A clear point of view on what winning should mean for a brand, and the commercial sense to tie it to sales and margin.
Data fluency:
• Comfortable living in modern BI and creative analytics tools, or close equivalents.
• Reads marketing data fluently: ROAS, CTR, thumbstop rate, frequency, and the difference between in-platform and third-party attribution.
• Can interrogate data directly, judge whether a machine-surfaced pattern is real, and turn it into a decision. SQL literacy is a plus, not a requirement.
Creative craft:
• Can write or shape a creative brief a creator can run with, no hand-holding.
• Fluent in DTC paid social creative: hooks, UGC, formats, and how fatigue shows up.
• A real feel for brand voice, and how to push performance without breaking it.
Mindset:
• Self-directed and comfortable shaping a role that is still taking form.
• Genuinely interested in working alongside AI tools, using them to skip the grunt work and spend your time on judgment.
• Commercially sharp. Every recommendation ladders back to sales and margin.
NICE TO HAVE
• Power-user experience with a creative analytics platform.
• Hands-on time inside Meta and Google ad accounts.
• Amazon FBA and TikTok Shop exposure.
• Light SQL for self-serve querying. Helpful, not required.
HOW WE MEASURE SUCCESS
• Our analytics tools are used to decide what to make and where to spend, without the team re-litigating the data.
• The tagging system is trusted, and the patterns it surfaces turn into briefed creative.
• Winning patterns are documented and reused, and new creative is briefed against them.
• Creative win rate and the share of spend behind data-backed concepts both rise over time.
• The time from spotting something in the data to getting the asset live gets shorter every quarter.
HOW TO APPLY
Send us a short note about a piece of creative you helped make better with data, and what happened, to eric@edjy.com, or apply through LinkedIn.
- EDJY is an equal opportunity employer. We hire based on talent, fit, and drive and we welcome applicants from all backgrounds.
