HGS — INTERACTIVE PRACTICE
Business Analyst - Marketing
Location: United States — Remote, with up to 25% travel to client sites
Type: Full-time
Practice: Interactive/Functional Enablement
Reports to: Engagement Partner / Practice Lead
About the role
We’re hiring a Business Analyst to support enterprise marketing transformation engagements across clients.
This role is part of the Interactive practice and will contribute across multiple client programs over time, partnering with Content Operations, MarTech, Analytics, Strategy, and Change leads to translate business needs into structured analysis, actionable requirements, and decision-ready deliverables.
The ideal candidate is equally comfortable mapping workflows, analyzing pain points, documenting future-state requirements, supporting taxonomy and metadata design, and helping define KPI frameworks and business cases that improve speed, governance, reuse, and performance visibility.
What you’ll do
- Support consulting engagements from current-state assessment through future-state design, prioritization, mobilization, and ongoing optimization.
- Conduct stakeholder interviews, document reviews, and workflow analysis across marketing, creative, analytics, and technology teams.
- Map as-is and future-state processes across the content lifecycle, including intake, creation, asset management, activation, and measurement.
- Synthesize findings into maturity assessments across people, process, data, technology, governance, and measurement.
- Translate business goals and operating model needs into business requirements, user stories, process flows, and functional documentation.
- Support the design of future-state workflows, RACI models, governance forums, service levels, and operating model artifacts.
- Help define taxonomy, metadata, content IDs, and information structures that improve findability, reuse, control, and governed handoff across systems.
- Support the development of business cases, initiative prioritization, phased roadmaps, pilot plans, and executive readouts.
- Maintain workstreams, action logs, requirements backlogs, and decision documentation across active engagements.
- Contribute to practice templates, methods, frameworks, and intellectual property that strengthen delivery across future client programs.
What we’re looking for
Required
- 4–7 years of experience in business analysis, consulting, marketing operations, content operations, digital transformation, or a related field.
- Experience analyzing and improving cross-functional workflows that span business, creative, operational, and technology teams.
- Strong ability to gather requirements, structure ambiguous problems, and convert insights into clear documentation and recommendations.
- Experience building process maps, business requirements, user stories, workflows, and executive-ready presentations.
- Familiarity with marketing and content technology ecosystems, including some combination of work management, DAM, CMS, CRM, and analytics platforms.
- Working knowledge of measurement concepts such as KPIs, reporting frameworks, dashboards, scorecards, attribution inputs, and performance analysis.
- Strong Excel and PowerPoint skills, with comfort using tools such as Lucidchart, Visio, Miro, or similar process-design platforms.
- Excellent written and verbal communication skills, including the ability to work with both practitioners and senior stakeholders.
Preferred
- Experience supporting content supply chain, marketing transformation, MarTech, DAM, CMS, or digital operating model engagements.
- Exposure to taxonomy, metadata, content governance, asset lifecycle management, or enterprise DAM programs.
- Familiarity with platforms such as Workfront, Sitecore, Adobe Experience Cloud, Salesforce Marketing Cloud, Braze, Adobe Analytics, GA4, Tableau, or Looker.
- Experience supporting roadmap development, initiative sequencing, business case creation, and pilot mobilization.
- Exposure to modular content, content reuse strategies, personalization, experimentation, or closed-loop measurement models.
- Experience in a consulting, agency, or enterprise transformation environment serving consumer-facing brands.
How you work
- You think structurally and can break complex problems into clear analyses, decisions, and next steps.
- You translate fluently between business stakeholders, marketers, creatives, analysts, and IT/MarTech teams.
- You are comfortable moving between detail-level documentation and executive-level synthesis.
- You bring strong follow-through and can manage multiple workstreams without losing clarity or quality.
- You ask sharp questions, listen closely, and surface the issue behind the issue.
- You are energized by transformation work and enjoy building order from ambiguity.
Why join
- Work across high-impact transformation programs for enterprise, consumer-facing brands.
- Build broad exposure across content operations, MarTech, analytics, operating model design, and digital transformation.
- Partner with senior practitioners across Strategy, Content Operations, Analytics, and Technology.
- Help shape the practice’s delivery methods, templates, and points of view as it grows.
- Join a lean team where thoughtful analysis and strong execution directly influence client outcomes.
