Internal Details
Dept: Ecommerce
Manager: Director of Marketing and E-commerce with close partnership with Founder
Start date: Immediate
Employment Type: Full Time
Social Media Content Creator & Influencer Marketing Coordinator
Company Description
Lingua Franca is an NYC-based luxury clothing and accessory brand known for their hand-embroidered cashmere goods and ethically sourced ready-to-wear collection. Their pieces are designed to spark conversation and showcase an irreverent point of view. Founded in 2016, Lingua Franca's unique embroidery aesthetic has gained a loyal following.
Role Overview
We're looking for a hybrid creator-and-coordinator to sit at the intersection of our social content engine and our influencer program. This role is equal parts hands-on maker and behind-the-scenes operator: you'll shoot and edit native content for our owned channels, and you'll run the day-to-day of our influencer and gifting program — casting, outreach, sending product, tracking performance, and building relationships with the creator community that already loves our brand.
You're the person who can produce a scroll-stopping TikTok in the morning, brief a creator over lunch, and pull a performance report by end of day. You care as much about how a piece of content feels as how it performs.
Key Responsibilities
Social Content Creation
- Concept, shoot, and edit native content for TikTok, Instagram Reels, Instagram Stories, Pinterest, and emerging platforms
- Comfortable in front of the camera and ready to star in some of the content you create
- Own a weekly content calendar including product launches, moments, trends, and always-on content
- Capture behind-the-scenes, product-focused, styling, and lifestyle content in-house and on location
- Edit vertical video in CapCut, Premiere, or equivalent — sound design, pacing, captions, effects
- Stay ahead of platform trends, audio, and formats; translate what's working culturally into on-brand execution
- Collaborate with the brand and creative team to ensure content is aesthetically consistent with the broader brand world
Influencer & Creator Marketing
- Manage the day-to-day of our influencer and gifting program via Shopmy
- Source and vet creators across tiers; own creator relationships and communication
- Coordinate product seeding and creator briefs
- Build and maintain a creator CRM: contact info, past collaborations, performance history, category fit
- Manage relationships with recurring creator partners and identify new voices aligned with the brand
- Track deliverables, ensure content ships on time and on-brief, and follow up on posts
Reporting & Insights
- Track performance of owned social content and influencer campaigns: reach, engagement, saves, sends, click-throughs, EMV, sales when attributable
- Build a monthly recap of what worked, what didn't, and what to test next
- Leveraging Dash Hudson for social insight
Qualifications
Required
- 2–4 years of experience in social content creation, influencer marketing, or a hybrid role — ideally at a fashion brand or creator-led business
- A portfolio of native short-form video content you've personally shot and edited (please share links or reel in your application)
- Fluency in TikTok and Instagram — you know what's trending before it peaks, and you understand platform-native language, pacing, and format
- Hands-on experience running an influencer or gifting program: outreach, briefs, contracts, tracking
- Strong project management instincts — you can juggle 10+ creator relationships and a content calendar without dropping details
- Excellent written communication (creators, agents, and internal partners all get different tones from you)
Nice to Have
- Experience with influencer platforms (Grin, Aspire, CreatorIQ, Later Influence, Tribe Dynamics, ShopMy)
- Familiarity with UGC casting and community management
- Photography or on-set producing experience
- Basic graphic design skills (Figma, Canva, or Adobe Suite)
- Experience negotiating creator contracts and understanding of FTC disclosure requirements
- Familiarity with performance measurement — tracking codes, UTM parameters, attribution basics
Who You Are
- You have taste. You can articulate why one piece of content works and another doesn't
- You're organized enough to run an influencer program and creative enough to make content people actually want to watch
- You're a self-starter who moves fast and doesn't need constant direction, but you know when to loop people in
- You care about brand — you get that not every viral format is right for us, and you push back when something feels off
- You're genuinely interested in the creator economy and follow it as more than a job
- You're excited about our brand and can name at least three creators you'd love to work with us
What We Offer
- Competitive salary in the range of $70-$75K plus performance bonus
- Comprehensive health, dental, and vision benefits
- 401(k) with company match
- Generous PTO
- Employee discount and gifting
- A collaborative, ambitious team building one of the most beloved brands in the space
