Company Description
Owting is a social platform designed to combat loneliness by helping people connect with new and existing friends in person. Our mission is to improve wellbeing through meaningful social connection, accessible technology, and stronger local communities. Owting is an early-stage startup that is currently pre-funding and pre-revenue. This role offers the opportunity to help shape our growth strategy, marketing systems, and brand as we prepare to launch the next major version of the platform.
Role Description
Owting is looking for a Digital Growth Marketing Manager to help develop and execute strategies that drive user acquisition, activation, engagement, and retention. This role will focus on building scalable digital marketing campaigns across channels such as social media, email, content, search, app store optimization, partnerships, and paid advertising. You will analyze user behavior, identify growth opportunities, test new campaigns, and turn performance data into practical recommendations.
You will work closely with the product, design, engineering, and community teams to improve the entire user journey, from discovering Owting to signing up, connecting with others, and becoming an active member of the community.
Responsibilities
- Develop and execute digital growth campaigns across social media, email, content, search, app stores, partnerships, and paid channels.
- Track acquisition, activation, engagement, retention, and conversion metrics.
- Use data and user feedback to identify growth opportunities.
- Create campaign messaging, promotional content, and landing page copy.
- Support SEO, app store optimization, lifecycle marketing, and referral initiatives.
- Run growth experiments and recommend next steps based on results.
- Research target audiences, competitors, and emerging marketing channels.
Qualifications
- Strong understanding of digital or growth marketing fundamentals.
- Analytical mindset with comfort reviewing campaign and user behavior data.
- Strong written communication and marketing copywriting skills.
- Familiarity with social media, email, SEO, paid advertising, or app marketing.
- Basic understanding of acquisition funnels, conversion optimization, and retention.
- Strong organization, ownership, and project management skills.
- Ability to work independently in a remote startup environment.
- Interest in social apps, community building, technology, or social impact.
