About The Role
The role owns demand generation and digital growth initiatives end-to-end, translating core product positioning into multi-channel campaigns that predictably scale pipeline and revenue.
The team partners closely with product, sales, and design to execute high-impact SEO/SEM, email, and social programs within a fast-paced technology environment.
Key Responsibilities
- Plan and execute integrated B2B and B2C marketing campaigns across paid search, social, email, and web channels
- Own digital marketing performance analytics; track KPIs, build attribution reports, and optimize CAC, conversion rates, and pipeline contribution
- Manage SEO/SEM strategies to increase organic visibility and lower paid acquisition costs
- Run rigorous A/B tests on landing pages, ad creatives, and email copy to optimize funnel performance
- Collaborate with content writers and graphic designers to produce high-converting collateral on schedule
- Manage digital advertising budgets and vendor relationships across multiple platforms
What We Are Looking For
- 4-7 years of digital marketing experience in a B2B or B2C tech environment with a demonstrable impact on pipeline
- Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and analytics tools (GA4, Looker Studio)
- Strong command of SEO/SEM best practices and paid channel management on LinkedIn, Google, and Meta
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Bonus: Experience running international campaigns and familiarity with SQL or basic data visualization tools
