We are a fast-growing real estate company seeking an energetic, creative, and knowledgeable Social Media Manager to lead our social media strategy and help strengthen our brand across digital platforms.
This is a unique role that combines hands-on social media management with education and training. The Social Media Manager will create, manage, and publish engaging content for the company while also serving as a social media resource and educator for our real estate agents. The ideal candidate understands how to use social media not only to build brand awareness, but also to generate engagement, develop relationships, attract clients, and grow a real estate business.
The successful candidate will be comfortable creating content, appearing on camera when needed, teaching individuals and groups, staying ahead of social media trends, and helping agents of varying skill levels become more confident and effective online.
Essential Duties and Responsibilities
Company Social Media Management
- Develop and execute the company's overall social media strategy in alignment with marketing, recruiting, branding, and business growth objectives.
- Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and other emerging social platforms.
- Create, schedule, publish, and monitor engaging social media content on a consistent basis.
- Create short-form video content, reels, stories, graphics, captions, and other platform-specific content.
- Attend company events and activities as needed to capture photos, videos, interviews, and behind-the-scenes content.
- Maintain a consistent company voice, visual identity, and brand message across social platforms.
- Monitor comments, messages, mentions, reviews, and audience engagement and respond or escalate as appropriate.
- Identify opportunities to increase followers, engagement, reach, brand awareness, and lead generation.
- Track social media performance and provide regular reporting on engagement, audience growth, content performance, and other key metrics.
- Stay current on platform changes, algorithms, emerging trends, tools, and social media best practices.
Real Estate Agent Social Media Training
- Develop and lead social media training programs specifically designed for real estate agents.
- Conduct group classes, workshops, webinars, and individual coaching sessions to help agents improve their social media presence.
- Teach agents how to use platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube effectively for real estate marketing.
- Educate agents on creating engaging posts, reels, stories, videos, and other content that helps build their personal brand.
- Teach practical strategies for growing an audience, increasing engagement, generating leads, and staying connected with past and prospective clients.
- Help agents understand how to develop a personal brand while remaining consistent with company branding and professional standards.
- Provide instruction on content planning, video creation, basic editing, captions, hashtags, calls to action, and social media engagement strategies.
- Create easy-to-use guides, templates, training materials, content ideas, and other resources agents can use independently.
- Provide guidance to agents who have different levels of social media experience, from beginners who need basic instruction to experienced users looking for advanced strategies.
- Encourage agents to become comfortable creating authentic video content and developing a consistent online presence.
- Offer one-on-one assistance when appropriate to help agents troubleshoot social media challenges or develop individualized strategies.
Content Creation & Collaboration
- Work closely with the Marketing Department, leadership, office staff, and real estate agents to identify content opportunities.
- Interview agents, leadership, and staff for social media features and video content.
- Develop creative campaigns highlighting the company's culture, services, agents, offices, events, accomplishments, and community involvement.
- Support recruiting efforts by creating content that showcases the company's culture and the benefits of joining the organization.
- Collaborate with other members of the Marketing Department to ensure social media supports broader marketing campaigns and initiatives.
- Maintain an organized library of social media photos, videos, graphics, templates, and other digital assets.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field preferred; equivalent professional experience will be considered.
- 3+ years of professional social media management, digital marketing, content creation, or related experience preferred.
- Strong working knowledge of Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging social media platforms.
- Experience creating short-form video content, including Reels and TikTok-style videos.
- Experience with social media scheduling, analytics, graphic design, and video-editing tools.
- Strong understanding of social media analytics and the ability to use data to improve content strategy.
- Excellent written and verbal communication skills.
- Strong presentation, teaching, and public-speaking skills.
- Ability to explain social media concepts in a simple, approachable way to individuals with varying levels of technical experience.
- Comfortable appearing on camera and coaching others to become comfortable on camera.
- Highly creative with strong attention to detail and an understanding of branding.
- Ability to manage multiple projects, deadlines, platforms, and priorities in a fast-paced environment.
- Real estate industry experience is strongly preferred but not required.
- Knowledge of real estate marketing, personal branding, and lead-generation strategies is a plus.
Skills & Attributes
The ideal candidate is:
- Creative, energetic, and enthusiastic about social media.
- A confident communicator and engaging instructor.
- Patient and comfortable teaching individuals with different levels of social media experience.
- Proactive and able to identify content opportunities without waiting for direction.
- Comfortable working in a rapidly growing and changing organization.
- Collaborative and able to build strong relationships with real estate agents, staff, and leadership.
- Organized, dependable, and able to manage a consistent content schedule.
- Curious and committed to staying ahead of changes in social media and digital marketing.
- Passionate about helping others use social media to grow their businesses.
This position is in-person and will require local travel at times.
Pay: From $65,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Ability to Commute:
- Chantilly, VA 20151 (Preferred)
Work Location: In person
