About the Role
We are seeking a Live Account Manager to own and scale TikTok livestream business performance. This role is responsible for end-to-end livestream strategy, execution oversight, and driving GMV growth across multiple accounts.
Key Responsibilities
- Own full livestream strategy, including:
- Hero product selection
- Pricing and bundling strategy
- ROI and scaling plans
- Design livestream structure (duration, pacing, traffic strategy, engagement mechanics)
- Collaborate with brand partners and TikTok AMs on campaign planning, budgets, and resources
- Lead real-time decision-making during livestreams:
- Traffic vs. conversion optimization
- GMV Max ROI adjustments
- Product sequencing and deal strategy
- Optimize key levers:
- AOV through bundling and upselling
- Engagement through scripts and live mechanics
- Make critical performance decisions (e.g., scaling, adjusting, or ending sessions)
- Conduct in-depth performance analysis (traffic, conversion, product performance)
- Evaluate ROI and overall business performance
- Build repeatable playbooks for scaling:
- Winning products
- High-performing scripts
- Effective deal strategies
- Manage communication with:
- Brand partners
- TikTok account managers (AMs)
- Internal teams (content, ads, hosts)
- Align all stakeholders to achieve GMV and ROI targets
QualificationsMust Have
- Fluent in English with strong stakeholder communication skills
- Proven experience owning livestream or e-commerce business performance
- Deep understanding of livestream strategy (product, host, setup)
- Strong data analysis and decision-making ability
- Experience managing GMV, ROI, and scaling performance
Nice to Have
- Experience with Mega Live, Campaign Live, or Brand Day
- Familiarity with TikTok Shop ecosystem (GMV Max, Pontos, ads strategy)
- Agency or brand-side livestream experience
Work Location: In person
