Job Summary
Georgia Plastic, an upscale plastic surgery practice in Marietta Georgia is seeking a driven, passionate and experienced Social Media coordinator & Video Producer who has strong editing and creative storytelling skills to produce premium video for our Plastic Surgery practice. This person needs to be passionate about the health and beauty space and be comfortable working solo and in close collaboration with a small team on short and long form videos. Position will require someone with creative drive who’s comfortable exploring new ideas and pushing the envelope visually. At GeorgiaPlastic, social media has a significant role within our integrated marketing strategy. This role will help refine and execute strategies while creating content that will develop our online brand, grow our social media channels, and increase content reach and engagement. The opportunity for you to be the real-time voice of GeorgiaPlastic by creating a dialogue and engaging our community and social media influencers on a daily basis is here!
You'll be working alongside a strong, hard-working and passionate Plastic Surgeon and leading our social media team across the globe. The position is based in Marietta, Georgia, just outside of Atlanta.
Responsibilities and Duties
- Devise, manage & implement social media strategy.
- Shoot and edit patient videos around plastic surgery
- Produce high quality, thoughtful, and entertaining video for YouTube, Instagram, TikTok and other social platforms
- Generates story ideas, attends events, plan campaigns, prepares subjects and conducts interviews, writes, edits, and publishes (within same day when necessary).
- Create graphics for social media, digital, and in office marketing materials
- Execute social media campaigns across our existing Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, & Linkedin presence; keeping an eye out for emerging platforms.
- Leads creation and adaptation of social media playbook to ensure consistency of social content with brand.
- Develop social media strategies for new content and feature releases to collaborate with marketing and sales campaigns through competitive research, platform determination, benchmarking, messaging and audience identification.
- Create engaging content optimized for various social platforms and targeted audiences.
- Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications.
- Support in-office events and staff initiatives
- Track and measure social strategy and engagement data to continuously optimize the overall social media strategy and gauge the health of social programs.
- Analyze Affiliate behavior analytics, spot trends in the data and suggest improvements to the way we speak to potential clients.
- Comprehensively cover procedures by watching procedures, attending in person and posting on all major social media streams during broadcast
- Support the management team with research of potential partnership, industry events, game publishers, etc.
- Liaise/Manage any Relationships or Partnerships as Required
- Work with the Marketing team to continually increase loyalty and engagement of our online audience via social media
- Continually explore merits and introduction of new social media opportunities/tools
- Continuously learn more about the world of social media and procedure coverage to help create and designing social programs and event coverage plans.
- Flexibility and Ability to work as a medical assistant / nurse when needed by the practice.
- Collaborate and manage the Marketing team to define, measure, and report content KPIs to drive continuous optimization
Qualifications and Skills
Qualifications
- Minimum of 2-5 years experience managing a social media department working in a medical or corporate environment.
- Professional video production and editing experience
- Medical background as medical assistant or nursing is a plus
- Passion for and solid knowledge of social media.
- Understanding of and passion for cosmetic / Plastic surgery.
- Knowledge of social media tools: scheduling/posting, reporting/analysis.
- Video editing, Adobe tools and social media toolset (eg. Tik Tok) and/or design experience a must
- Proficient in Adobe Creative Suite, Adobe Premiere, Final Cut Pro, and Photoshop expertise (or similar).
- Ability to deal with high pressure environment of a fast growing international company.
- Ability to be flexible with work hours.
- Proactive, highly motivated team player, great work ethics; highly organized and meticulous planner.
- Excellent written and verbal communication, strong editing skills, content development, presentation.
- Ability to identify a target market and “speak” to the consumer through social platforms.
- Ability to lead others and manage team
- Highly creative and process-driven.
- Knowledge of current internet publishing trends, social media video trends, and SEO principles
- Proficient with Word, Excel and Powerpoint
- Comfortable with data, analytics and metrics to interpret data and research reports to clearly articulate strategic recommendations
- Demo reel or portfolio of work
EDUCATION
Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or related field
KNOWLEDGE SKILLS & ABILITIES*
Ability to interview, write, edit, and tell engaging stories
Working knowledge of graphics, design, and photography
Superior customer service skills and ability to maintain a quality standard consistent with the goals of the organization
Must be able to function in a dynamic team environment
Must be able to work on multiple projects concurrently
Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook), WordPress, social networks, and online community-building
Must have personal transportation (automobile) in good working condition
Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications
Benefits
We offer the full benefits of a world class organization including but not limited to the following
Health insurance
Dental insurance
Retirement with 401K - Matched by company
Profit sharing bonus structure
Health club membership
Paid vacation / holiday
Cosmetic procedure benefits
Training
Excellent working environment
Working with amazing world class Plastic Surgeons
Pay: From $25.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Retirement plan
Application Question(s):
- Do you leave in Cobb County or within 30 mins of the office?
Education:
Experience:
- Marketing: 1 year (Required)
Language:
Work Location: In person
