About The Role
The Marketing Manager owns integrated demand-generation and brand programs for a technology portfolio, translating product positioning into campaigns that increase qualified pipeline, adoption, and customer engagement.
The role combines strategy with execution across paid media, lifecycle email, SEO/SEM, content, and social. You will partner with product marketing, sales, revenue operations, and creative teams to launch measurable programs and improve funnel performance.
Key Responsibilities
- Plan and execute multi-channel campaigns across HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, email, organic search, and social media
- Build campaign briefs, messaging frameworks, landing pages, nurture workflows, and content calendars aligned to audience and funnel stage
- Define KPIs and manage reporting in GA4, Salesforce, HubSpot, or equivalent platforms, tracking conversion rates, CAC, MQLs, sourced pipeline, and revenue influence
- Optimize SEO and SEM programs through keyword research, technical content recommendations, paid search management, and ongoing performance analysis
- Run A/B tests across email subject lines, ad creative, landing pages, calls to action, and audience segments to improve conversion
- Coordinate writers, designers, agencies, and internal stakeholders to deliver campaign assets on schedule and within budget
- Present campaign performance, insights, and recommendations to marketing and cross-functional leadership
What We Are Looking For
- 3-6 years of experience in B2B or B2C technology marketing, with demonstrated ownership of demand-generation, digital, or integrated campaigns
- Hands-on experience with marketing automation, CRM, web analytics, and advertising platforms such as HubSpot, Marketo, Salesforce, GA4, Google Ads, or LinkedIn Campaign Manager
- Working knowledge of SEO, SEM, lifecycle marketing, paid social, content strategy, and conversion-rate optimization
- Strong analytical skills with the ability to connect channel performance to pipeline, revenue, CAC, and customer acquisition goals
- Excellent writing, editing, project-management, and stakeholder-communication skills across multiple concurrent campaigns
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
- Bonus: Experience with SaaS, developer-focused products, account-based marketing, Looker or Tableau, marketing attribution, and HTML/CSS for basic campaign updates
