Graphic Designer and Assistant Marketing Manager

Taubman Museum of Art • Full-time • Roanoke, VA, US • $24 - $31 / hour • 4h ago

Overview

Join our dynamic creative team as a Graphic Designer and Assistant Marketing Manager at the beautifully unique Taubman Museum of Art, where your innovative spirit and technical expertise will drive compelling visual storytelling and impactful marketing campaigns. This role offers an exciting opportunity to blend artistic talent with strategic marketing insights, contributing to brand growth and audience engagement. You will be instrumental in designing captivating visuals across digital and print media while supporting marketing initiatives that elevate our brand presence. We are committed to fostering a collaborative environment that values creativity, technical proficiency, and professional development, ensuring you thrive both personally and professionally.

The position creates accessible, audience-centered visual communications and supports the planning, execution, and measurement of integrated marketing campaigns. Working under the direction of the Director of Marketing and Public Relations, this role also helps manage the Museum's social media presence, produces multimedia content, coordinates production schedules and vendors, and supports Museum events.

Primary Relationships

· Reports to the Director of Marketing and Public Relations and collaborates closely with other members of the Marketing team.

· Works across departments, particularly with Executive Leadership, Exhibitions and Collections, Community Engagement and Visitor Services, Development, Museum Shop, and Facilities.

· Coordinates with artists, community partners, media representatives, photographers, printers, installers, agencies, and other vendors as assigned.

Brand and Graphic Design

· Apply and help maintain the Museum's visual identity and brand standards across all communications channels.

· Design and prepare digital and print advertisements, brochures, catalogues, annual reports, event PPTs, invitations, postcards, visitor guides, press materials, presentations, sponsor materials, illustrations, logos, web assets, email graphics, social media content, signage, and other collateral.

· Develop exhibition and gallery graphics and signage in collaboration with the Executive Director, Director of Exhibitions, Curator of the Permanent Collection, and Curatorial team, including title walls, didactics, labels, sponsor recognition, and wayfinding.

· Translate creative briefs and program information into audience-centered visual concepts; present drafts, incorporate feedback, and manage revisions efficiently in a fast paced, highly collaborative environment

· Prepare accurate, production-ready files and conduct thorough proofreading and quality-control reviews before publication, fabrication, or printing.

· Coordinate with printers, fabricators, installers, photographers, and other vendors to ensure quality, accuracy, accessibility, cost effectiveness, and on-time delivery.

Social Media and Digital Content

· Along with the Videographer and Assistant Marketing Manager, help manage the Museum's social media channels and day-to-day publishing under the direction of the Director of Marketing and Public Relations.

· Contribute to an editorial calendar aligned with exhibitions, programs, fundraising priorities, visitor needs, community interests, and institutional goals.

· Create, adapt, schedule, and publish platform-appropriate posts, stories, short-form video, and other content while maintaining a consistent Museum voice and visual identity.

· Monitor comments, messages, mentions, and relevant conversations; respond or route inquiries promptly and escalate sensitive, reputational, safety, or crisis-related issues according to Museum guidance.

· Use social media management and analytics tools to track reach, engagement, audience growth, referral traffic, conversions, and campaign performance; prepare concise reports and recommend practical improvements.

· Support organic and paid digital campaigns, including audience targeting, creative variations, link tracking, testing, and optimization as assigned.

· Stay informed about platform changes, audience behaviors, cultural conversations, and emerging formats, and recommend opportunities appropriate to the Museum's mission and resources.

· Follow approved practices for account access, password security, permissions, comment moderation, records retention, and response to impersonation, phishing, and other platform risks.

Digital Marketing and Multimedia

· Support integrated marketing campaigns across the Museum's website, email, social media, digital advertising, print, public relations, and on-site communications.

· Assist with website content and design using the Museum's content management system, including page updates, image preparation, links, basic search optimization, and quality assurance.

· Photograph, film, and edit content that tells compelling visual stories about the Museum, its collection, exhibitions, programs, people, and community impact.

· Create and maintain 3D virtual tours of exhibitions using Matterport or successor technologies as assigned.

· Organize and maintain shared creative files and digital assets using consistent file names, metadata, version control, rights information, artist credits, and archival practices.

Accessibility and Inclusive Communication

· Create communications that are welcoming and usable by diverse audiences and represent the Museum and its communities thoughtfully.

· Apply current digital and design accessibility practices, including readable typography, sufficient color contrast, logical hierarchy, descriptive link text, alternative text, captions, transcripts, accessible documents, and avoidance of text embedded in images when practical.

· Collaborate with colleagues to improve accessibility and usability across print, web, social, video, gallery graphics, and other visitor-facing materials.

Marketing Operations and Events

· Help maintain the Marketing Department's content calendar, creative request process, project files, and production schedule; communicate deadlines, dependencies, and status to stakeholders.

· Assist with campaign planning, audience research, budget tracking, vendor coordination, and post-campaign evaluation.

· Support Museum events on site and off site, including major donor, member, exhibition, and community events, and attend as assigned to capture content and facilitate success.

· Complete routine administrative tasks that support the efficient operation of the Marketing Department.

· Participate in staff meetings, planning sessions, training, and professional development as appropriate.

· Maintain regular on-site attendance and perform other duties as assigned.

· Demonstrated ability in graphic design and visual communication across print, digital, social media, and environmental applications.

· Strong command of typography, color, composition, image selection, and production standards, supported by a professional portfolio.

· Working knowledge of social media content planning, publishing, community engagement, analytics, and platform-specific creative practices.

· Ability to write and edit concise, accurate, engaging copy in a consistent organizational voice.

· Proficiency with Adobe Creative Cloud, Microsoft 365 or Google Workspace, and social media publishing and analytics tools; experience with content management systems, email marketing platforms, digital asset management, photography, and video editing is strongly preferred.

· Understanding of accessibility, copyright, licensing, image rights, artist credits, privacy, and ethical content practices relevant to museums and cultural organizations.

· Ability to learn, assess, and responsibly apply new technologies and workflows as platforms and audience expectations evolve.

· Strong creative judgment, analytical thinking, organization, problem solving, and attention to detail.

· Ability to manage multiple projects and shifting priorities, meet deadlines, and produce accurate work in a fast-paced, collaborative environment.

· Ability to receive and apply feedback, work independently, and contribute effectively within shared-leadership and cross-functional teams.

· Professional judgment and interpersonal skills when working with a wide range of colleagues, partners, vendors, artists, and community members.

· Bachelor's degree in graphic design, marketing, communications, advertising, or a related field, or an equivalent combination of education, training, and relevant experience.

· 5+ years of relevant professional experience in graphic design, marketing, communications, advertising, or a related field, strongly preferred.

· Experience in a museum, arts and culture organization, nonprofit, or visitor-serving organization is preferred.

· Professional portfolio demonstrating strong design thinking, brand consistency, production knowledge, and work across print and digital formats.

· Experience creating content for major social media platforms and using analytics to evaluate and improve performance.

· Photography and video capture and editing experience using a range of cameras and mobile devices a plus.

· Excellent oral and written communication skills.

Must be available to work flexible hours, including some nights and weekends, as needed. Occasional remote work may be permitted with supervisor approval.

Work may require sitting or standing for extended periods; walking through Museum and event spaces; using a computer, camera, and other production equipment; reaching, bending, kneeling, or climbing occasionally; and lifting or moving materials weighing up to 40 pounds. The employee must be able to review detailed visual work at close range and at a distance and work in environments ranging from a typical office to moderately loud public events.

Responsibilities

Develop and execute creative concepts for branding, advertising, social media, and promotional materials using graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and CorelDRAW.
Create engaging motion graphics and video content utilizing Adobe After Effects, Adobe Premiere Pro, and video editing tools to enhance multimedia campaigns.
Design logos, layouts, typography for various media platforms, ensuring consistency with brand guidelines and visual identity standards.
Prepare high-quality design files optimized for print production, including prepress processes like color management, layout design, and sign manufacturing specifications.
Collaborate with marketing teams to develop visual content for digital platforms using WordPress, content management systems, HTML, CSS, JavaScript, and UI/UX principles to ensure seamless user experiences.
Assist in photography sessions and photo editing to produce compelling imagery that aligns with campaign goals.
Support the production of marketing materials by managing design file preparation for print advertising, signage manufacturing, and presentation materials using InVision or similar tools.

Experience

Proven professional experience in graphic design with a strong portfolio showcasing digital art, print design, branding projects, and motion graphics.
Demonstrated proficiency in graphic design software including Adobe Photoshop, Illustrator, InDesign; familiarity with CorelDRAW is a plus.
Experience in web design and development using HTML, CSS, JavaScript; knowledge of WordPress or other content management systems is preferred.
Strong understanding of color theory, typography design for media, layout composition, and print production processes such as prepress and sign manufacturing.
Ability to create visual designs that effectively communicate marketing messages across multiple channels while maintaining brand consistency.
Excellent presentation skills with the ability to articulate creative concepts clearly to team members and stakeholders.
Technical proficiency in video editing software like Adobe After Effects or Premiere Pro; experience with motion graphics is highly desirable.

Embark on a creative journey where your artistic talents meet strategic marketing initiatives! This paid position invites passionate individuals eager to make a tangible impact through innovative visual communication—apply now to become an essential part of our vibrant team!

Pay: $24.04 - $31.73 per hour

Expected hours: No less than 40.0 per week

Benefits: