Overview
Weeks Roses is seeking a creative, organized, and customer-focused Marketing Lead to serve as the primary marketing resource for the company while supporting customer service operations during peak seasons.
This is a hands-on position responsible for planning and executing marketing initiatives that strengthen the Weeks Roses brand, generate sales opportunities, and support our customers. The successful candidate will manage marketing projects from concept through completion while also assisting with customer communications, order support, and administrative functions as business needs require.
This role is ideal for someone who enjoys wearing multiple hats, thrives in a collaborative environment, and takes pride in seeing projects through from beginning to end.
Essential Responsibilities
Marketing Leadership
· Develop and execute integrated marketing campaigns for new rose introductions,
promotions, catalogs, and company initiatives.
· Generate marketing opportunities that support sales growth.
· Plan, create, edit, and publish engaging content across all social media platforms.
· Capture, edit, and organize photography and videography for advertising, product promotions, and company communications.
· Design marketing materials including brochures, catalogs, product sheets, signage, presentations, advertisements, and promotional pieces.
· Maintain and update the company website, including new content, landing pages, and user experience improvements.
· Support email marketing campaigns, newsletters, and customer communications.
· Develop and manage digital advertising campaigns.
· Monitor campaign performance, website analytics, social media metrics, and customer engagement.
· Research market trends, competitors, and emerging marketing opportunities.
· Monitor and respond to online reviews and customer feedback.
· Represent Weeks Roses at trade shows, customer visits, industry events, and promotional activities as needed.
· Support sales initiatives by assisting with customer visits and seasonal sales efforts when appropriate.
· Assist Customer Service with order entry.
· Provide Customer Service with general administrative support as needed.
Qualifications
· 2+ years of experience in marketing or a related field, or a bachelor’s degree in marketing with relevant internship experience.
· Strong social media management and content creation skills.
· Basic graphic design experience (Canva, Adobe Creative Suite, or similar).
· Intermediate photography and videography skills.
· Basic website design experience (Squarespace or similar).
· Proficiency with Microsoft Office and Google Workspace.
· Strong written and verbal communication skills.
· Excellent organizational and project management abilities.
· Ability to manage multiple priorities while meeting deadlines.
· Customer-focused with strong interpersonal skills.
· Ability to work independently.
Preferred Qualifications
· Experience in horticulture, agriculture, landscaping, nursery, or related industries.
· Experience in digital marketing, branding, and SEO.
· Experience analyzing marketing performance and reporting results.
Core Competencies
· Creative thinker with excellent attention to detail.
· Strong organizational and time management skills.
· Self-motivated and proactive.
· Positive, team-oriented attitude.
· Adaptable and willing to support multiple departments.
· Professional communicator who enjoys interacting with customers.
· Comfortable working in a fast-paced, seasonal business.
· Ability to take ownership of projects from concept through completion.
Working Environment
· Primarily office-based with outdoor work for photography, events, and customer visits.
· Occasional travel for trade shows or customer events.
· Flexibility to support customer service operations during seasonal peaks.
Pay: $25.00 - $30.00 per hour
Expected hours: 40.0 per week
Benefits:
- Health insurance
- Paid time off
Education:
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
