Marketing Manager
Position: Marketing ManagerDepartment: MarketingReports To: ManagementEmployment Type: Full-Time
Position Overview
New South Metals is seeking a creative, motivated, and results-driven Marketing Manager to lead the development and execution of our marketing efforts. This position will be responsible for building our brand, increasing customer engagement, showcasing our products and projects, and creating compelling content across digital and traditional marketing channels.
The ideal candidate is a self-starter who can take an idea from concept to completion and is comfortable working both behind a computer and in the field capturing real-world projects.
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute comprehensive marketing strategies aligned with company goals.
- Create and maintain an annual and monthly marketing calendar.
- Identify opportunities to increase brand awareness, leads, customer engagement, and sales.
- Track marketing performance and adjust strategies based on results.
- Coordinate marketing campaigns, promotions, events, and special projects.
- Maintain consistent branding and messaging across all marketing channels.
Social Media Management
- Manage company social media accounts and day-to-day content.
- Develop engaging posts, videos, reels, stories, and other social content.
- Create and maintain a consistent posting schedule.
- Monitor comments, messages, reviews, and customer engagement.
- Stay current with social media trends, formats, and best practices.
- Highlight company projects, employees, customers, products, and community involvement.
Drone Photography & Video
- Capture professional aerial photography and drone video of completed projects, job sites, facilities, and events.
- Plan and execute drone shoots to create engaging marketing content.
- Edit aerial footage into professional videos for social media, advertising, website content, and promotional materials.
- Maintain and organize photo and video libraries.
- Follow all applicable FAA requirements and company safety policies when operating drones.
Video Production & Editing
- Produce and edit short-form and long-form marketing videos.
- Create project showcase videos, product demonstrations, company videos, customer testimonials, and promotional content.
- Add music, graphics, captions, logos, transitions, and other elements to create polished content.
- Repurpose video content across multiple platforms.
Graphic Design
- Design marketing materials including:
- Social media graphics
- Advertisements
- Flyers
- Product spotlights
- Promotional materials
- Event graphics
- Sales materials
- Website graphics
- Signage and other branded materials
- Maintain consistent company branding, fonts, colors, logos, and visual standards.
- Work with management and sales staff to develop graphics that support business objectives.
Product Spotlights & Promotions
- Develop creative product spotlight campaigns highlighting roofing, siding, metal building, and other company products.
- Research and communicate product features, benefits, applications, and differentiators.
- Create photos, graphics, videos, and written content to showcase products.
- Work with sales and operations teams to identify products and projects that should be featured.
- Help develop promotions and campaigns designed to generate customer interest and leads.
Website & Digital Marketing
- Assist with maintaining and updating website content.
- Create content for product pages, project galleries, blogs, and other digital platforms.
- Support search engine optimization (SEO) and online visibility efforts.
- Monitor website and digital marketing performance.
- Help coordinate online advertising campaigns when needed.
Qualifications
- Previous experience in marketing, social media, content creation, graphic design, or a related field.
- Strong understanding of social media platforms and digital marketing.
- Experience with photography and video production/editing.
- Experience with graphic design software.
- Drone photography/videography experience preferred.
- Strong written and verbal communication skills.
- Excellent organizational and time-management skills.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and deadlines.
- Ability to work independently and take initiative.
- Comfortable traveling to job sites and working outdoors when needed.
- Construction, roofing, siding, or building-industry experience is a plus.
Preferred Skills
- Adobe Creative Suite, Canva, or similar design software
- Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or similar video-editing software
- Photography and videography
- Drone operation and aerial photography
- Facebook, Instagram, TikTok, YouTube, and other social platforms
- Website content management
- Basic SEO and digital advertising
- Copywriting and content creation
What We’re Looking For
We are looking for someone who is creative, driven, organized, and willing to get out in the field and make things happen. This isn’t a position that simply involves scheduling social media posts. The Marketing Manager will play an important role in telling the company’s story, showcasing our work, promoting our products, and helping grow the New South Metals brand.
The ideal candidate sees a good project and immediately thinks, “That would make a great video.”
Success in This Position
Success will be measured by:
- Increased brand awareness and engagement
- Consistent, high-quality content
- Growth across social media platforms
- Increased website and digital traffic
- Successful product and promotional campaigns
- Quality and quantity of project content produced
- Marketing-generated leads and opportunities
- Overall growth and recognition of the New South Metals brand
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person