About The Role
The role owns demand generation and brand marketing for a growth-stage technology company, translating positioning into campaigns that reliably produce pipeline and market awareness across B2B and B2C audiences.
This seat sits at the intersection of product, sales, and creative. You will run multi-channel programs across email, paid media, SEO/SEM, and social — with clear ownership of KPIs, budget, and results.
Key Responsibilities
- Plan and launch integrated campaigns across email, paid search, paid social, and organic content channels
- Own SEO and SEM strategy: keyword research, on-page optimization, Google Ads management, and landing page performance
- Build and manage the content calendar, partnering with writers and designers to ship on-brand assets on schedule
- Define campaign KPIs, build dashboards in GA4 and Looker, and iterate based on CAC, conversion rate, and pipeline contribution
- Run A/B tests on messaging, creative, and landing pages to improve funnel conversion at every stage
- Manage a six-figure marketing budget and vendor/agency relationships, reporting performance to leadership monthly
- Support product launches and events with go-to-market plans, assets, and cross-functional coordination
What We Are Looking For
- 4-7 years of marketing experience at B2B or B2C tech companies with measurable pipeline or revenue impact
- Hands-on expertise with marketing automation and CRM tools (HubSpot, Marketo, Salesforce)
- Working knowledge of SEO/SEM tactics and paid media platforms (Google Ads, LinkedIn Ads, Meta)
- Strong writing and editing skills; able to produce and review campaign copy directly
- Comfortable with analytics and reporting (GA4, SQL a plus) and a data-driven approach to budget allocation
- Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
- Bonus: experience with product-led growth motions, marketing attribution modeling, or AI-powered content and campaign tooling
