About Law Tigers
Law Tigers is a nationwide network of motorcycle injury attorneys dedicated to helping injured riders and supporting the motorcycle community. Our corporate marketing team works with member law firms across the country to strengthen their local presence, generate qualified leads, and grow their businesses.
We're looking for an experienced SEO & Local Search Manager to join our Scottsdale corporate office. This position will be responsible for managing and executing SEO strategies across multiple markets, improving organic search visibility, and overseeing our Google Business Profiles.
This is a hands-on position. We're looking for someone who knows how to do the work, not simply manage outside vendors or delegate technical responsibilities.
Key Responsibilities
Search Engine Optimization (SEO)
- Develop, implement, and manage SEO strategies across multiple Law Tigers markets.
- Conduct technical SEO audits and identify opportunities to improve website performance, crawlability, indexing, and search visibility.
- Perform keyword research and develop strategies targeting relevant local and organic search opportunities.
- Optimize website content, title tags, meta descriptions, internal linking, site structure, and schema markup.
- Manage off-page SEO initiatives, including backlink development, directory listings, and other authority-building opportunities.
- Monitor keyword rankings, organic traffic, and search performance, making adjustments based on results.
- Work closely with our web developer to implement technical SEO improvements and resolve website issues.
- Stay current with SEO best practices, algorithm updates, and emerging trends, including AI-driven search.
Google Business Profile & Local SEO
- Manage and optimize Google Business Profiles across multiple markets.
- Maintain accurate and consistent business information, categories, services, photos, and other profile content.
- Monitor profile performance and identify opportunities to improve local rankings, visibility, and engagement.
- Coordinate Google review monitoring, responses, and reputation management.
- Manage local citations and directory listings to maintain consistency across platforms.
- Develop and implement strategies to improve visibility in Google Maps and local search results.
Reporting & Performance Analysis
- Prepare monthly SEO performance reports for Law Tigers markets, including organic traffic, keyword rankings, Google Business Profile performance, leads, conversions, and key trends.
- Analyze data using Google Analytics 4, Google Search Console, Semrush, and other SEO tools.
- Track SEO performance against established goals and identify opportunities for improvement.
- Participate in member calls to present SEO results, explain performance, answer questions, and discuss recommendations.
- Communicate findings and recommendations clearly to both technical and nontechnical audiences.
- Work with the marketing team to connect SEO performance with overall marketing objectives and lead generation.
Marketing Team Collaboration
- Collaborate with the web development, content, creative, and social media teams to ensure SEO best practices are incorporated into marketing initiatives.
- Provide keyword recommendations and SEO guidance for website content, articles, and other digital materials.
- Coordinate with regional marketing personnel to support local market objectives.
- Assist with other marketing initiatives as needed, including occasional social media or influencer-related support.
- Contribute ideas and recommendations to improve overall digital marketing performance.
Qualifications
Required:
- 3–5 years of hands-on SEO experience, including technical, on-page, off-page, and local SEO.
- Demonstrated experience managing SEO campaigns and improving organic search performance.
- Strong knowledge of Google Business Profile optimization and local search ranking factors.
- Proficiency with Google Analytics 4, Google Search Console, Semrush, or comparable SEO platforms.
- Experience conducting technical SEO audits and implementing optimization recommendations.
- Understanding of schema markup, website structure, indexing, internal linking, and backlink strategies.
- Ability to analyze performance data and translate findings into actionable recommendations.
- Strong written and verbal communication skills, including the ability to present results to clients or business stakeholders.
- Excellent organizational skills and the ability to manage multiple projects and priorities independently.
Preferred:
- Experience managing SEO across multiple locations, markets, or business entities.
- Experience with WordPress or similar content management systems.
- Familiarity with lead generation, conversion tracking, and digital marketing attribution.
- Experience in legal marketing or another competitive local-service industry.
- Familiarity with AI search optimization and emerging search technologies.
- An interest in motorcycles or the motorcycle community is a plus, but not required.
What We're Looking For
The ideal candidate is someone who takes ownership of their work, pays attention to details, and is comfortable managing multiple markets simultaneously.
We need someone who can identify problems, recommend solutions, and follow through on implementation. This person should be equally comfortable digging into SEO data, working with our web developer, and explaining performance to member law firms.
We're a collaborative marketing team, so flexibility and a willingness to jump in where needed are important.
Work Location
This is a full-time, 100% in-office position at our Scottsdale, Arizona corporate office, Monday through Friday. Remote and hybrid arrangements are not available for this position.
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Are you willing and able to work full-time, Monday through Friday, at our Scottsdale office? This position is not remote or hybrid.
- Do you have hands-on experience managing and optimizing Google Business Profiles and local SEO campaigns?
- Briefly describe an SEO campaign you personally worked on. What did you do, and what measurable results did you achieve?
Experience:
- Hands-on SEO: 3 years (Required)
Work Location: In person
